Tell us about Naröcha.
Narocha is a Japanese-inspired bubble tea salon. We specialise in hand whisked matcha and freshly made and individually brewed fruit teas.
I launched the first Narocha store in 2019 in Melbourne CBD and we’ve grown from strength to strength, recently welcoming our second store in Werribee, Victoria.
We’ve had to adapt and change, as we were finding our feet as a business throughout COVID times and have introduced a home brewing kit. This Boba DIY Kit has been great, and people love the idea of making their own bubble teas at home – it’s also a fun iso activity!
What inspired you to start Naröcha?
I fell in love with making drinks when I was 16 years old, as I worked as a barista back home in Jakarta, Indonesia. I thoroughly enjoyed serving customers and experimenting with new flavours. It was during this time, I knew for sure I wanted to open my own drink business in the future. I had so many ideas and I saw an opportunity to open my own bubble tea business in Melbourne and I went for it!
Tell us about your career and background?
I am from Indonesia and I moved to Melbourne to study at RMIT University, where I completed a Bachelor of Business, Accountancy. Since then, I’ve been in the real estate industry, which I’m continuing alongside operating Narocha.
My dad used to operate a food business too back home and I gained a lot of my business knowledge through him along the way.
Describe a typical workday for you.
I will get up at 8am and typically go for a run and get coffee to start of the day. Then I go back to the office and start responding to emails, calls and enquiries from my team and other contacts. I also have meetings with either clients, employees or suppliers to advance the progress of my business.
I’m often involved in product development or service as well as marketing, recruiting and finance. I overlook the progress of my business and evaluate areas that need improvement and execute plans for growth.
Developing good relationships with my employees is also a priority of mine. I do this by going into the store regularly and creating those connections. Having an open communication management system allows my employees to come to me with issues that I wouldn’t usually see, and that results in me having the direct business insight to appropriately fix them.
What advice do you have for those wanting to start a business?
Being an entrepreneur is a wonderful experience for someone who is dedicated and passionate about what they do. I think having the skills to problem solve is incredibly important, as there are new problems every day!
It can also get very stressful, so remember to relax and have a self-care routine to avoid burnout.
What’s next for you, and Naröcha?
We are developing more and more unique product launches and working on selling more franchises this year. We plan on opening 2 more stores nationally and hopefully we can start expanding internationally when the borders open.