The Art Of The Elevator Selfie Goes Sky High At Crown Metropol

It’s hard to remember a time when selfies didn’t exist.

There are two million selfies* taken each day in Australia – or 742 million per year – with 1,000 of the finest images being posted to Instagram every 10 seconds.

Every. 10. Seconds.

Unsurprisingly, the selfie phenomena takes on a life of its own inside the humble elevator – and to make the art of the elevator selfie that much easier – Melburnians will now be able to perfect their pout in front of an incredible visual backdrop with the launch of Australia’s first elevator art exhibition opening at Crown Metropol.

Over four weeks from October 26, elevators inside Crown Metropol will see every surface transformed into eye-popping works of art that hero the bold and colourful work of Melbourne artist, George Rose. Lift users will be treated to an incredible ride – with vivid designs printed on every surface of the three- dimensional space including the walls, ceiling and floor of the elevators.

Renowned Melbourne artist, illustrator and muralist George Rose is known for bringing together bold colour and typography to spread uplifting messages in the most unexpected of places. When asked why she chose elevators inside one of Melbourne’s most popular hotels as her latest canvas, Rose says she wanted to tap into the elevator selfie phenomena and add a unique twist.

“I’m always looking for quirky and unusual places to showcase my art – it’s exciting that I can bring a little bit of my personal style into such an iconic Melbourne hotel and reach an audience from near and far,” Rose says. “As people step into the lift I want them feel like they are becoming a part of the art.”

Open since 2010, Crown Metropol redefines style as Melbourne’s most striking and sophisticated hotel. With sleek interiors and a distinctive and bold style, Metropol offers a unique, boutique experience for its guests, making it the perfect location for this type of art exhibition.

Senior Vice President Global Sales at Crown Hotels, Kylie Burchmore, says the hotel is excited to bring the concept to life with George Rose – and give their guests a unique and different experience.

“We are thrilled to be creating an unexpected canvas inside our lifts – it goes to the heart of our brand promise. We want to give our guests an experience right from check in to check out so transforming our elevators into a captivating art exhibition for them to enjoy – and snap a cheeky selfie in – was a great fit for us.”

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