Influencer, fashionista and wellness advocate Morgan Riddle made a career for herself, sharing her side of life on the Association of Tennis Professionals Tour, where her boyfriend, No. 4 ranked American tennis player Taylor Fritz hits the courts.
While in Melbourne for the Australian Open, for the past three years, Morgan has hosted a pilates class, bringing followers of hers together, for what she describes as her favourite tournament of tour.
On 11 January, Morgan, in collaboration with Tully Lou, a Melbourne based activewear brand, hosted a one hour hot pilates class, yet again, at Coreplus Essendon in Essendon, Victoria.
Ali Guy, a dietitian, runner and pilates instructor, led the class of about 40 girls who filled the bookings, just seconds after Morgan shared the sign up link on her Instagram where she has more than 400,000 followers.
After snapping photos with Morgan, everyone hit their mats where they were greeted with a 20% off discount code to shop Tully Lou, and a bottle of Gem’s skin-loving deodorant.
Both Tully Humphrey, founder and creative director of Tully Lou and Morgan thanked everyone for coming, joking that they will host an even bigger event next year, due to the growing waitlist to attend.
“I feel like Melbourne and girls in Melbourne and my community in Melbourne have always been very important to me and I really appreciate all of your support and love,” Morgan said. “I think that this is, by far, my favourite place to come to, and a lot of that has to do with my community here.”
At the end of the sweat sesh where Morgan worked out, front row, her close friends Tully and Tully Lou COO Sarah Pasini served the attendees with refreshing watermelon mint drinks on their way out.
What started as TikTok recaps of London’s Wimbledon Championships in 2021 and Melbourne’s Australian Open in 2022, earned Morgan titles like ‘Queen of Tennis’ as she attracts impromptu meet-and-greet lines at the end of her boyfriend’s matches.
She started sharing longer form videos on YouTube in 2022, her first, recounting a trip to Hong Kong where Taylor played in the Bank of Communications Hong Kong International Tennis Challenge.
In many of her Melbourne vlogs, Morgan mentions how this city, along with Sydney, is really where her content took off. She was initially making videos while also working a corporate job, but left that job during the 2022 Australian Open.
Now, while she continues to share about tennis increasingly so, giving insight into the rules, the player’s dining, practice and tour she also speaks about mental health, travel safety and has become an advocate for many causes.
Particularly during the 2025 Australian Open, Morgan used her platform to share resources to support those who lost everything in the January California fires, which impacted her and Taylor’s home base. She has also posted about leaning on friends during crisis and the importance of human connection, through such a chaotic time in her life.
She is not slowing down, however. Morgan will be covering all things Australian Open as a Vogue Magazine contributor for the rest of the Open.
Morgan can be found on Instagram, TikTok and YouTube under the handle Moorrgs.
Image credits: Tully Lou