Standard International continues its global expansion with the newest brand to its growing portfolio — The StandardX, Melbourne — opening on August 8, marking the beginning of a vibrant new chapter in Fitzroy.
The StandardX boldly selects locations thrumming with cultural pulses to welcome guests into the creative energy of experimental art, music and fashion scenes. The brand is teeming with The Standard’s distinct cultural vibrancy that pays homage to the debauched glamour and brazen spirit from its Hollywood counterpart.
Designed to check in and check out the city, The StandardX, Melbourne takes inspiration from Fitzroy’s post-punk Little Band scene of yesteryear to today’s music venues, street art and cafés. The nomadic and adventurous spirit embodies the Fitzroy neighbourhood of reinvention and art, making it the perfect locale as the inaugural location of The StandardX brand.
Cheeky and charming in equal measure, each of the 125 rooms are fitted with features for discerning travellers and blends the grittiness of Fitzroy’s urban fabric with the culture and modern comforts guests know and love from The Standard brand. From an intimate Cozy King to a spacious Suite Spot with unobstructed views of Fitzroy and the city skyline, rooms at The StandardX, Melbourne are designed with a contemporary, uncomplicated aesthetic in mind.
In keeping with its Standard DNA, style rules the day at The StandardX, with interiors led by Melbourne-based interior design firm Hecker Guthrie. Upon entering the lobby through a familiar bold revolving door, the ground floor opens to an airy elevated loft with a fireplace that beckons guests to linger longer. Columns wrapped in macrame by local artist Sarah Smalltown and paintings from Dane Lovett are complemented by custom furniture and antique pieces. A contemporary, uncomplicated aesthetic spans eight floors, where guestrooms are awash with a palette of blue and white while a plush bed sits focally, complemented by a millwork ledge that doubles as a writing corner and open closet. Melbourne’s influence of local talent is unmistakable, with work from artists such as Jane Sinclair.
A trifecta of distinct food and beverage concepts will leave a lasting impression on guests and locals alike. Led by Executive Chef Justin Dingle-Garciyya, BANG, an all-day Thai concept, sees a medley of bold street flavours and techniques on display. The menu, crafted to unite, draws influence from Asian flavours to redefine Thai street food; showcasing a sophisticated fusion of culture and gastronomy, where traditional Thai recipes are transformed using produce sourced from Melbourne and Victoria.
Perched atop the hotel is The Roof, a secret hideaway accessible exclusively to hotel guests with panoramic views of Fitzroy and Melbourne, offering a dining experience inspired by the melodic flavours of Mercado Medellin. Located in the lobby, The Box is a retail concept that includes everyday essentials, lifestyle items, as well as snacks and beverages to be enjoyed on-the-go or in room.
The StandardX Melbourne and BANG open August 8, 2024. For more details on The StandardX, please visit www.StandardX.com or about The StandardX, Melbourne, please visit www.standardX.com/melbourne.
