FUJIFILM Australia has launched ‘Foodtography Tours’ this month, as a study commissioned by FUJIFILM Australia in conjunction with Pureprofile found a third of young Aussies surveyed (32%)* are struggling to capture tasty-looking content.
Developed in partnership with Aussie food scene experts, Local Sauce Tours and Foodie Trails, and two of the nation’s leading food content creators, Adrian Widjy and Bianca in Melbourne, the limited series of tours will feature a selection of Sydney and Melbourne’s best-kept culinary secrets – with FUJIFILM Australia photography experts on-hand to help Aussies sharpen up their skills.
The study commissioned by FUJIFILM Australia in conjunction with Pureprofile also found that a fifth of young Aussies surveyed (21%)* admitting they don’t have the right equipment to capture good content, the global photography brand will also enable attendees to get hands-on with the new Fujifilm X-M5, which was announced in October as the ‘mirrorless digital camera for the creator generation’.
“At Fujifilm, we’re passionate about inspiring creativity and curiosity through the lens of photography, so to celebrate the launch of X-M5, we wanted to offer a unique and innovative experience. We know Aussies love nothing more than capturing food-related content, whether that’s at home, on-the-go or enjoying a meal at a restaurant – and given the X-M5 is aimed towards first-time content creators, it’s perfect for this experience.”
“Thanks to its lightweight and compact design, spectacular image and audio quality, and handy 9:16 recording mode, the X-M5 is every content creator’s dream. It’s so easy to snap and share vibrant content no matter the subject matter.” says Shaun Mah, General Manager of the Electronic Imaging & Optical Devices Division at FUJIFILM Australia.
We were lucky enough to experience a tour recently in Melbourne and it was incredible. We discovered local gems, and got to shoot them. Consider us uplevelled.
Foodies and photography fans can sink their teeth into the Foodtography Tours this November, with more information about the experience in Sydney HERE and Melbourne HERE.
