At Oliver’s we are leading the way in offering a quality nutritious offering in the quick service restaurant space. We have a very clear purpose, which has given Oliver’s distinct competitive advantage. Here are five ways we innovate in our products and in the business to deliver for our customers.
Be solutions focused
Oliver’s was founded to make it easy for Australians to eat healthy. It is truly a profit-for-purpose business, offering nutritious, quality options in the places Aussies can usually only find unhealthy fast food. Being in an industry where health can be compromised in the face of operational or financial challenges, at Oliver’s we are constantly looking to find solutions that deliver on our health and nutrition goals. We never say it can’t be done, instead we focus on finding a way to make the right things happen.
Know your uniqueness
Last year was a particularly transformative year for product at Oliver’s. We implemented many new innovative menu items, including a Breakfast Egg Wrap – where the wrap itself is made out of 100% free-range egg. Also our Beef Burger, made with Oliver’s special sauce and an additive and preservative free milk bun created specifically for Oliver’s. These are now two of our top selling menu items. We have had plenty of positive feedback from customers on the updated recipes and new menu items and we continue to innovate to offer unique products.
Find new ways to deliver for customers
We are at our core a fast casual / quick service business. But we haven’t stopped there – we also have a partnership with EG in which a range of Oliver’s snacks, sandwiches, salads and drinks are available at nearly 200 EG service stations Australia wide. We are also looking to enter into the direct to consumer ready meal space, which is something we’re excited to scale.
Leverage digital to improve customers’ experience
Every technology decision is guided by its positive impact for the business and for customers. For example, we make it easy for customers to find accurate nutrition information. A single digital platform displays the nutrition information and ingredients of each and every Oliver’s product, in real time. This is accessible through a single QR code that is in every store.
Find new markets and scale sustainably
We’ve expanded from our original locations in the Central Coast north to Queensland and south to Melbourne. We now have a network of 17 cafe/restaurants that serve travellers and local communities alike. We’re also identifying and exploring new strategic growth opportunities at the moment.
