Together with Gelato Messina, Intel Australia is excited to announce the release of a limited edition gelato flavour for this year’s Vivid Sydney. A clever play on words, ‘Silly Cone Chips’ is part of Gelato Messina’s Vivid ‘Psychedelic Psundaes’ special and will be available at the Messina pop-up in the CBD Martin Place Vivid precinct during Vivid.
This colourful (and delicious) creation pays homage to the small but powerful technology at the heart of so many of Vivid’s colourful installations. Messina part-owner, Declan Lee, is confident the flavour will impress and is looking forward to sharing it with the Vivid crowds.
“We’re proud of our tribute to Intel, the partner of Vivid, with our ‘Silly Cone Chips’ flavour,” said Lee.
The ‘Silly Cone Chips’ flavor may have a silly name but it delivers serious taste. On the outside you’ll find popping candy, crushed chocolate chip cookies and a mango/coconut swirl but just like computers, it’s on the inside that the real excitement happens. An inverted cone filled with banana caramel will leave even the sweetest sweet tooth satisfied.
To celebrate the creation, Intel will be giving out a limited number of free ‘Silly Cone Chips’ to some of those skillful enough to catch the Intel Blue Ulysses Butterfly in the Digital Forest at Martin Place.
“Gelato Messina are innovators in their own right, and as innovators in technology, Intel is excited to put its name to an original creation for Vivid. The festival celebrates creativity and collaboration between industries and ‘Silly Cone Chips’ is the perfect example of a different sort of creative collaboration,” said Intel Australia’s National Marketing Manager, Danielle Watts.
The new gelato invention follows on from Intel’s earlier Martin Place announcement, which included details on the ‘Digital Forest’. Located between Pitt and Castlereagh Streets, the ‘Digital Forest’ is made up of 120 LED 3D interactive glowing tubes and invites the public to explore a forest full of shapes, colour and ideas.
Some technological firsts Intel is bringing to Vivid this year include a roaming giant interactive colour-changing robot and Harbour Lights,driven by Intel Galileo development boards. Intel is also teaming up with 32 Hundred Lighting again this year to present Light the Bridge, powered by Intel’s industry-leading silicon chip.
As part of Vivid Ideas, Intel will host two Galileo development board workshops to give designers the know-how and tools to take their creations to the next level.
Vivid Sydney, held from 23 May to 9 June, is owned and managed by Destination NSW, the NSW Government’s tourism and major events agency, and is one of five signature events in the NSW Events Calendar.
More information on Vivid Sydney is available at vividsydney.com.
