Gone are the days of standing (and shivering) in front of the refrigerated dairy section of the supermarket, decrypting the long un-pronounceable additives in what you can only hope is ‘healthy’ yoghurt. five:am have created an Australian-first – a yoghurt with only two ingredients: yoghurt and fruit or honey. The new SIMPLY range has no added nasties like added sugar, preservatives, artificial flavours or colours. Yep, you read correctly – NO SUGAR!
The best part? The yoghurts are enriched with up to one billion tummy-loving probiotics per serve without compromising deliciousness. They almost taste like a decadent dessert: creamy and rich with real fruit and honey flavours.
To celebrate the launch of SIMPLY, five:am hosted a fabulous ‘sundown and sip’ event at QT rooftop, complete with fruity cocktails inspired by the range’s classic flavours: strawberry, passionfruit, mango and our favourite, honey.
Shaun Peverill, Marketing Director ANZ, at five:am said “We understand that Australian consumers are becoming more health conscious and want to know exactly what they’re putting in their mouths. With so many yoghurts on the market it can be quite daunting when you find out some of the hidden ingredients include added sugars, sweeteners, starches, thickeners, gums, colours and reconstituted juice.”
“The entire concept behind SIMPLY is one of honest simplicity that tastes great. We’ve used only the best natural ingredients for our new range of creamy yoghurts and they contain just yoghurt and fruit or honey”.
Try the real yoghurt movement for yourself! You can pick up the SIMPLY range in 120g pouches, 170g or 550g tubs at Woolworths, Coles and selected IGA stores nation-wide.
