Set to take consumers on a virtual gin journey, Scapegrace Black Gin has announced an exclusive partnership with Australia’s first dedicated digital bar. Arming thirsty folk with all the essentials, this custom cocktail kit complete with the iconic black gin, mixers, and garnishes, is available for delivery nationwide.
Like your much loved local, only with a very 2021 twist, Box Bar is the dedicated digital bar born within the Sydney-based venue, The Fox Hole. With a passionate and knowledgeable hospitality team (who are all-round gin fanatics), Box Bar have enlisted the perfect counterpart; enter Scapegrace Black.
Championed as the world’s first natural black gin, this craft spirit from our neighbours in NZ is carefully curated using organic botanicals (aronia berry, saffron, pineapple, butterfly pea, sweet potato), to produce that very distinct and ominous black hue, which changes colour when mixed.
“Scapegrace Black is such a unique product which has taken the world by storm with its naturally black hue, distinct taste, and colour changing properties. When the opportunity came about to partner with the legends from Box Bar, we couldn’t think of a better opportunity to bring the party to your house”, says Mark Neal, Marketing Director at Scapegrace.
Alongside the Scapegrace Black samples and a cocktail guide, anyone to place an order via Box Bar and have the Scapegrace Black Box delivered to their door, will be granted access to a one-off gin masterclass hosted by Mikey Ball, Scapegrace Ambassador and Creator of Scapegrace Black, and James Harvey-Fiander, Chief Experience Officer at Box Bar.
An insight into the art of cocktail creation from in-house mixologists and distillers themselves, this one hour session will showcase signature serves of Scapegrace Black and highlight the colour-changing properties of the unique craft gin.
“In 2020, the world changed so we did too. The way we connect with other people and enjoy a drink has changed forever – so we created Box Bar, Australia’s first dedicated digital bar. We think you ought to be able to try new and interesting drinks wherever you are. And when it comes to interesting drinks, Scapegrace Black felt like the epitome; a perfect match to share unique spirits and stories with our customers”, says James Harvey-Fiander, Chief Experience Officer at Box Bar.
Perfect for those pockets of the nation still wading through lockdown, as well as anyone who now enjoys a night in rather than a night out, Scapegrace Black x Box Bar is a sure fire way to sweeten your next sun-filled winter afternoon.
The limited-edition Scapegrace Black Box is available for public purchase, ahead of the consumer masterclass taking place September 4 at 4pm. Head to www.boxbar.com.au/blackbox to bring the bar to you; $55 RRP plus shipping, for 18 years and over only, while stock lasts.
