Heineken has announced the launch of a mystery new product in Australia, which promises to change the way Australians enjoy their afternoon beer!
More than just another beer, Heineken will debut the new product in unforgettable style, hosting a major event that will showcase what ‘Having It All’ means through a unique experience. Guests will have the opportunity to enjoy an iconic Australian summer afternoon in the middle of winter with guests transported to alternate summer oasis. The action will kick off at 3pm and guests will not want to miss a minute.
Taking place on the rooftop of a new five-star Sydney CBD hotel, Heineken will open up an exclusive indoor-outdoor beach club, which will be fully enclosed for the occasion, to give consumers the chance to get out of the cold and step into the heat of summer. Complete with heated pool, music, entertainment and great summer food along with a few surprises throughout, summer will arrive early for guests to bring cheer to the last cold and dreary weekend of winter.
The event will give guests the chance to be among the first in the world to try the new Heineken product for themselves so they can really experience how they can Have It All.
Those eager to enjoy the first taste of summer and wanting the chance to Have It All, are invited to register their details at Have It All Events to gain access to the Ultimate Rooftop Pool party and be among the first to find out more about Heineken’s big new launch.
New Heineken Brand Launch – The Have It All Experience
When: Saturday 27 August
Time: From 3:00pm
Venue: An oasis in the heart of the city… stand by for further details
