Chadstone has for the first time brought the spirit of Christmas to life with an augmented reality Christmas experience that the young and young at heart will love.
Leveraging the social media phenomena, Chadstone has revealed its larger than life in-centre Christmas experience that brings the latest technology to the traditional Christmas window display.
The Magical World of Christmas experience will also play Christmas carols every half hour with animatronic characters coming to life and a special surprise revealed at the end. It will be in-centre until Thursday 26 December and is free for all.
By downloading a free app to their smartphone or iPad, shoppers can bring to life magical hidden characters and Christmas moments on their screen using augmented reality, capturing their discovery as a photo and sharing it on social media.