How often do you catch up with the ones you love – friends and family – face to face? A quick poll around the Onya office revealed a ubiquitous response; not often enough.
Whilst the digital world may be bringing us closer together, a recent poll by Galaxy Research for Cadbury Dairy Milk shows that the main reason most people don’t catch up face to face is the tyranny of distance and a lack of free time, with only 7% of those surveyed being able to get together in person regularly with family and friends.
With our major capital cities sprawling and people finding themselves further and further from family and friends, Australia’s most loved chocolate brand, Cadbury Dairy Milk, has taken on the challenge to bring back the face to face catch up by offering up to 100,000 blocks of Cadbury Dairy Milk to send to someone special, and the chance to win one of five trips for four to the London Olympic Games.
The Galaxy study surveyed over 1,000 Australians aged 18 to 64 years to look at ways in which they catch up given their busy lifestyles and trends towards digital communications. While email (80%), phone calls (mobile 75%, landline 73%), face to face (73%) and SMS (72%) were the ways Australians most like to keep in touch, only 7% of respondents indicated that catching up face to face is their most frequent form of communication, mainly due to living too far from friends and family (28%), other commitments (25%) and not being able to find a mutually convenient time (23%).
That’s why Cadbury launched the Cadbury Catch Up promotion, running to the 1st of April, encouraging Australians to catch up with family and friends face to face.
And that’s why they’re giving us five Cadbury Prize Packs, including one block of Cadbury Dairy Milk chocolate, one bag of buttons and a 50g bar – so you can take some time out and catch up with the ones you love, properly.
To enter, simply email info@onyamagazine.com with the subject line ‘Cadbury Catch Up’, along with your name and postal address, and the answer to this question:
Who do you want to catch up with over a block of Cadbury Dairy Milk chocolate and why?
The five winners will be announced at 5pm on Monday, the 27th of February.
