Innovative Melbourne brand Saint has opened the doors to an all-new store for a limited time, inviting shoppers to ride their motorbikes into the pop-up shop and kit themselves out until the end of December.
In an Australian first, Saint’s latest retail concept lets customers drive their motorbikes directly from the street onto the shop floor, allowing them to safely park their prized wheels as they shop, and offering a unique experience for riders.
Saint first disrupted the motorcycle industry by developing a revolutionary single-layer safety denim that is up to 200 x stronger than standard denim, using Dyneema – one of the strongest fibres in existence – to deliver unparalleled protection for riders.
More recently, Saint has taken their tough approach to work wear – creating gear that is up to 500% stronger than standard apparel, strong enough to keep up with even the toughest tradesman.
Saint’s Chapel Street pop-up will give south-siders the opportunity to check out the brand’s Saint Works andSaint Moto collections and get their hands on exciting new products launching in the coming weeks including the Saint Moto volume 2 Unbreakable denim jeans and Unbreakable jacket, featuring a detachable black shearling collar.
“We believe that brick doesn’t need to be replaced by click, and by creating experiential brick and mortar stores that give customers the chance to touch and feel our products and truly understand how tough the gear is we can really communicate what makes Saint products so special” said Saint Director Xavier Unkovich.
“We’re excited to give customers another opportunity to discover our products, and to have a unique experience with the Saint brand.”
Saint’s Fitzroy flagship will remain open as the brand expands into South Yarra with their second physical shop-front, alongside the brand’s E-commerce site which has seen Saint’s international customer base soar in recent years.
For more information visit https://www.saint.cc, or head to Shop 1 &2, 478 Chapel St to explore Saint’s new store for yourself.
Saint Pop Up Store:
Shop 1 &2 478 Chapel Street Opening Hours:
Monday-Friday: 10:00 – 18:00
Saturday – Sunday: 10:00 – 17:00
