Two of Australia’s favourite household brands, Volley & VEGEMITE, have teamed up this year to create the VEGEMITE Volley and spread the joy.
Iconic Aussie sneaker brand, Volley, has joined forces with Australia’s much-loved spread, VEGEMITE, to release a range of limited-edition ‘Volley x VEGEMITE’ shoes and socks. What started as an April Fool’s joke has organically blossomed into a collaboration between the two brands which will put a rose in every cheek.
Intrinsically Australian and loved by all, both Volley and VEGEMITE wanted to create something fun for the Australian people. Looking at brands that have stood the test of time (or you could say the taste of time), Volley’s Marketing Manager, Sam Despotidis, knew the collaboration would be a no-brainer. “We are absolutely thrilled to be collaborating with a fellow iconic Aussie brand, Vegemite. The “scratch n’ sniff” April Fool’s joke was only supposed to be a laugh for our community, but our dreams came true when VEGEMITE wanted to make it a reality. We’ve kept the lid on this secret for a year and now we’re ready to spread the news.”
“We are excited to be bringing the Volley x VEGEMITE collaboration to life. When we spotted the reactions from the Volley and VEGEMITE communities to the original April Fool’s joke, we knew that we had to make the collaboration between two iconic Aussie brands happen.” said Jacqui Roth, VEGEMITE Marketing Manager. “We can’t wait to see the Volley x VEGEMITE shoes and socks adorning the feet of Happy Little VEGEMITEs around the country.”
The Volley x VEGEMITE range includes three sneaker styles; the Heritage High (RRP $79.99), the Heritage Low (RRP $69.99) and the Infant International (RRP $39.99) – the perfect style for any Happy Little VEGEMITEs. The range also comes with a Mid Sock (RRP $14.99) to pair back with your Heritage High or Low – so Volley’s got you covered from the knees down. VEGEMITE’s classic colours and branding have been incorporated into the design, which is 100% animal-free.
So set your reminder for 10 February 2021 to get your mitts on the Volley x VEGEMITE range as they won’t be restocked so it’s first in, best dressed. This delicious collaboration will be available to purchase from the Volley website at https://volley.com.au/ for a limited time only.
*Please note that VEGEMITE contains vitamins B1, B2 and B3 and folate. Enjoy as part of a balanced, varied diet and active lifestyle.
The Volley x VEGEMITE consists of the below styles:
- VEGEMITE Heritage High RRP $79.99
- VEGEMITE Heritage Low RRP $69.99
- VEGEMITE Infant International RRP $39.99
- VEGEMITE Mid Sock RRP $14.99
Website: https://volley.com.au/