Australian lifestyle brand, Project Ten, has launched its latest range of bright, light and practical totes and beach bags. Featuring the bold prints and pops of colour the brand has become known for, the new Summer collection is the perfect Christmas gift or beach accessory.
Since launching four years ago, Project Ten has evolved into a stylish, affordable lifestyle brand, offering customers a practical but fashionable alternative to the everyday beach bag. The new collection is inspired by Mediterranean and nautical trends, with each product available in five new designs, including Navy Stripe, Black Winking Eye, Pink Zebra, Green Wave and Orange Greek Key.
Exploring bold and bright geometric patterns, the latest collection lands just in time for summer. The oversized light tote bag ($22.95) is the ideal beach accessory, designed to easily hold everything from wet beach towels, sunscreen and hats, to beach books and snacks, and with all products in the range under $50, it’s the perfect solution for Kris- Kringle presents or end of year gifts for teachers, colleagues and friends.
With the promise of practicality, each design offers versatility with the zip pouch ($9.95) able to double as a document holder, beauty purse, travel cosmetics pouch or wet bather bag, and the cult- favourite shopper tote bag ($14.95) a stylish solution for market shopping days or early morning gym sessions.
The new range also features two designs from local Geelong graphic designer, Clare Westwood of Victor Fox, with the exclusive pink and white Black Winking Eye and vibrant Pink Zebra print set to be Summer favourites.
According to Jacquie Mclean, founder of Project Ten, the Summer collaboration is an extension of what customers have come to know and love about her products.
“People love the bold colours and eye-catching patterns we use, so we’re excited to launch this latest range with nautical navy blues and greens perfect for the beach, and fun prints that really pop with our signature bright handles.”
Other items in the collection include an insulated lunch box ($16.95), which doubles as a toiletries bag, an insulated tote ($24.95), perfect to keep snacks fresh in summer, and a polka dot picnic mat ($49.95), which is returning to the summer collection due to popular demand.
To view the entire Summer collection, please visit www.projectten.com.au.