Fashion Lane is a website where users can find the best fashion sales from over 100+ online fashion stores.
It gathers products from many well-known fashion stores such as ASOS, The Iconic, SABA, SurfStitch, Sportscraft, Seed Heritage, Florsheim… and monitors product price drop daily. This allows shoppers to quickly find the best sale for the day or week, instead of searching sale sections of each store’s website.
Products are automatically sorted by discount so shoppers can easily find the best discounted product.
New stores are being added every week. Product prices and availability are updated daily. There are automated and manual checks to ensure the product information is accurate.
How does it work?
Fashion Lane works best when you have something generic in mind that you want to buy. For example, you might want to purchase t-shirts. You can go to FashionLane, mouse over Women at the top menu, then Clothing, then click on T-Shirts & Singlets. You’ll see all T-Shirts & Singlets sorted by highest discount.
Found a product that you want to buy but price is too expensive?
Fashion Lane has a Price Alert feature, which notifies you when a product’s price has dropped. Simply mouse over the product, and you’ll see a Price Alert link appears on the top right corner of the product.
Just want to see what’s currently on sale?
Fashion Lane monitors product prices closely and detects when product’s price has dropped. “Today’s Sale” page displays everything that has dropped in price within 24/48 hours. This can also be changed to the last seven days.
Coupons & Deals
Fashion Lane looks out for any coupons & deals from stores. They are displayed at top of page when a single store is selected, or when you mouse over a product’s coupon/deal link will appear.
Newsletter
Users can subscribe to the Fashion Lane newsletter to keep up with sales. Newsletter are sent 1 – 2 times a week.
Story Behind Fashion Lane
Fashion Lane was launched in Sep 2014 as beta. The initial idea of Fashion Lane was for shoppers to discover fashion. But after gathering product data from the first couple of stores, they found that Fashion Lane is really useful at finding fashion sales.
Everybody loves a good sale and Fashion Lane helps you find the best sale. It’s that simple.
Fashion Lane was founded by two entrepreneurs Edward Chan and Tony Wan. They are currently working on the website in evenings after finishing their day job. They also previously built another website together, eStoreReview.com.au.
