First published in Sarah’s Style Emporium.
I am so lucky to know so many creative people. One of the loveliest, cleverest and just amazing girls I have had the pleasure of meeting in recent years, with due credit to social media, is Cheryl Lin.
Cheryl, like myself, worked full time in her ‘real’ corporate job while pursuing her creative endeavours in the after hours. Her website, BusinessChic – where I have had the pleasure of being featured – is a fantastic resource for workwear inspiration and now Cheryl’s latest project is sure to get the imagination pumping when it comes to getting dressed for work.
The Little Black Dress Project saw Cheryl wear a LBD to work once a week for a whole year, styling it completely differently each time. Her happy snaps from each iteration are to be made into a book, a project Cheryl herself says is a labour of love.
“I enjoy fashion but wanted to be more resourceful and creative than constantly buying completely new outfits. So I came up with this idea to test the versatility of fashion’s favourite staple, the Little Black Dress.”
The publication will be a fantastic resource for busy women, and those who want to spend less time buying dresses and more time working with what they already own.
Designed and published in Australia, the book features contributions by fellow Melburnians; photography by Meagan Harding, fashion illustration by Angie Rehe and creative design by Jim Petroutsos of C*Juice Studio.
In order to get the project off the ground, Cheryl has launched a campaign on crowdfunding platform, Pozible, to raise funds to publish the book.
Cheryl hopes that the Pozible campaign will reach its target to raise $5,000 to help fund the cost of printing locally. Supporters are able to receive their physical book by mail, or pick it up from the exhibition that will be held at Melbourne Central as part of the L’Oréal Melbourne Fashion Festival.
The catch? Cheryl must raise $5,000 by Thursday 27 February, 2013 for her project to be successful.
Cheryl recently told me that my decision to go out on my own and start freelancing was an inspiration to her – I can only hope that her dream of being able to publish her book can become a reality too.
The Little Black Dress Project Book campaign on Pozible can be accessed via this link: http://pozible.com/LBDproject
Photography by Meagan Harding, fashion illustration by Angie Rehe and creative design by Jim Petroutsos of C*Juice Studio.
