Born in the iconic fashion suburb of Brunswick East, Melbourne, Graine is a Melbourne based small start up that specialises in unique Australian designed and made accessories.
Colin Brodie has many years experience in the fashion and leather industry, both in Australia and abroad. He is passionate about ground level product designing and building new raw designs from scratch rather than replicating product.
Colin says, “Graine joins the market with a unique offering of quality, style and individuality.” Frustrated with mass produced low quality accessories on offer, Graine decided to fill the void and develop a product rich in quality with an even richer story to tell.
“We are proud to offer a uniquely handmade Melbourne product, made from 100% leather.” While Graine is a small start‐up, what they lack in size, they more than make up for in quality. All Graine products are proudly designed and hand crafted by artisans in Melbourne.
Combining simplicity with quirkiness, they have designed their first range to be functional and fashionable. “Be it a clutch, wallet, case and more, each piece is fresh, simplistic and unlined so as to expose the natural materials – but most importantly they are unique – each Graine product has a subtle point of difference, with no two pieces ever the same and only a small scattering of pieces made for each range.”
“Our designs are androgynous and meant to be used by both men and woman. We don’t believe in limitations.”
Graine products are available online at www.graine.com.au and now in Melbourne’s Royal Arcade Somewhere store. Here you can browse the debut collection of quality leather products and learn more about the story behind the brand. All of their products come with an iconic leather Graine swing tag, beautiful inside logo detailing, a Graine organic cotton carry bag and free delivery to your door with every purchase.
“We are excited by our new beginnings. We take pride in our brand and we look forward to you getting the chance to see what we have been fussing about.”