by johnny has won the 2015 DHL Express Fashion Export Scholarship. DHL, the world’s leading logistics company, will now work closely with designer Johnny Schembri to mentor him in his mission to take the label onto the global stage. As the winner of the scholarship Johnny will now receive:
· $10,000 worth of international freight with DHL Express
· DHL Express mentorship to supercharge his export strategy
· Mentoring from IMG Fashion in the United States
· A trip to New York for Mercedes-Benz Fashion Week in February 2016 where he will attend the DHL Exported show and meet with an international buyer
We spoke briefly with Johnny Schembri about his label and what winning the scholarship will mean to him.
Tell us a little about your label, By Johnny?
Over the past five years I have designed for women who appreciate effortless style with a modern edge. I feel I have grown up with her and know what she likes and what she needs. With my love of architecture, sculpture, illustration and photography, I combine these points of reference with what I have learnt about her over the years to create seasonal collections.
What inspired you to start By Johnny in 2009?
It was always a dream of mine to have the label. I started the label at a time when I was working full-time for a small Sydney based brand. After working very hard in that role and feeling very uninspired, I needed to make a change for the better. August 2009 saw the launch of BY JOHNNY at Paddington’s Fringe Bar Markets, from there the label naturally evolved into what it is today.
What advice do you have for those wanting to launch a career in fashion?
You need a tough skin and also a great support network both personal and professional. I could not have done the last five years without my family and friends.
What would winning the DHL Fashion Scholarship mean to you?
The DHL Fashion Scholarship would help support our move into international markets, starting with the USA.
Is there any particular element of the scholarship that excites you the most?
I am excited to be able to offer our line to a wider audience, expanding the reach of the brand and also growing our collections to suit different markets.
