COVID-19 has wreaked havoc on our lifestyles – we’re staying in (and we implore you to, as well). Life has changed. Drastically. While it’s not permanent, it’s a big shift, and we’re all feeling it. While you’re doing the right thing (spatial and social distancing + self isolating), we’re updating you with what you need to know about all the things you love. How you can still eat, drink, consume, watch and buy the things that bring you joy. How you can continue to support Australian businesses, artists, creators, makers and more. How you can stay amused, active, educated and entertained at home. How we can all stay connected to the things that make us us.
The impact of the current pandemic on businesses around the globe has been swift, and devastating. But one of the few sectors that is not only relatively unscathed, but is booming in parts, is the big business of subscription services. From food to movies to beauty, offering people what they want and need without needing to leave their homes is exactly the type of business needed for an ongoing period of global self isolation.
Ahead of its time, having launched almost ten years ago, beauty subscription service bellabox was being delivered regularly to homes around the country even before mainstream acceptance of subscription services such as Netflix (which launched in Australia in 2015). Born from the overwhelming – and relentless – choice of new beauty products in stores every month, bellabox was a way to introduce time-poor customers to the best products hitting the market. Now, the service is less about being time poor, and more about ensuring customers remain safe and socially responsible whilst still getting their hands on beauty essentials, and ensuring people remember to take time out for self care in what is proving to be an emotionally challenging and stressful time for many.
The global pandemic that is COVID-19 has seen services such as bellabox rapidly become the new norm and an essential part of life for many of us isolating at home. With many companies now looking to reach customers at home, subscription services have become increasingly popular and important, and many businesses are now changing their structures to adapt. It is for this reason that bellabox remains focused in its efforts to continue growing in the subscription service space and delivering new beauty and wellness products to its loyal subscriber base of over 20,000 – allowing them to focus on some much needed self-care at home.
Founder Sarah Hamilton says of the brand’s ongoing success,”bellabox was launched at a time when subscription was a word that people really only used in regards to magazines. It was a big gamble for us to introduce a monthly delivery service, as we couldn’t rely on the market understanding how a subscription service works the way people do now. Educating our target market as to why the concept was a better way to shop was largely up to us, however we are now focusing our efforts on informing our growing demographics that we are still here and operating during this time of uncertainty.”
Creating a tribe of loyal customers that the bellabox team refer to as “bellas”, the business has succeeded in engaging almost every age bracket of female customer, from under 17s through to over 60s. The company’s largest customer segment sits in the 25-50 age group, which in itself demonstrates the brand’s ability to appeal to an incredibly diverse group of customers.
With many of us now relying heavily on subscription services, bellabox is commited to continuing delivery services to those at home and encourage them to take part in acts of self care and self love.
bellabox is available to order from https://bellabox.com.au
