SkinDNA is the world’s first and leading DNA test powering over 70% of the world’s beauty brands. By incorporating your lifestyle factors and DNA insights, the test is 99.96% accurate and recommends you specific ingredients, supplements and professional treatments that are best suited to your skin type to help you combat the ageing processes you are most at risk to!
Aussie founder Stefan Mazy explains all about SkinDNA – how it works and what the benefits of taking the test are.
What is a SkinDNA Test?
A SkinDNA Test is your one-way ticket to taking the guesswork out of your skincare routine. With a simple swab from the inside of your cheek, and a two-minute online lifestyle survey, your DNA is analysed against the 12 skin functions that contribute to aging skin.
A personalised skin report is then produced that indicates what aging categories you are most at risk to experiencing and recommends specific ingredients, internal supplements and professional treatments best suited to combat what you are genetically disposed to based upon on your own unique DNA.
Pioneering the industry for over a decade ago, SkinDNA is the world leader in skin DNA testing. Using proprietary algorithms and world class technologies, SkinDNA is the most comprehensive skin DNA test on the market with 99.96% accuracy.
Why should someone take the test?
Not only is this test for the beauty and skincare obsessed, but it’s also an amazing tool for those who are keen to start their skin care journey. Understanding that it can be super overwhelming walking down the aisles of your local beauty store and being bombarded online with the latest and greatest products, it can be difficult to know what is best for your skin (and your budget). The SkinDNA test will solve all of these problems by guiding you on the right ingredients, supplements and treatments to have based on your unique DNA.
And, because your DNA never changes, you only ever need to take the test once, making it a wise investment guaranteed to save you money on expensive skincare that won’t work.
Benefits of taking the test
With the demand for increased personalisation in all facets of life, we no longer want a one-sized fits all approach – even for our skincare.
When it comes to skin, what works for one person, won’t always work for others, which is where a SkinDNA test comes in. Instead of purchasing products purely based on what you think you need, a SkinDNA test will tell, with 99.96% accuracy what you do need, based on your unique genetics.
And while of course, environmental factors play a role – yes, we’re looking at you, sun lover (#notjudgingalsoguilty), understanding what preventative measures you can take now to avoid long term damage is an investment worth making, right?
Testing your DNA against the 12 skin functions that are categorised into five main skin ageing processes, a SkinDNA test will determine what you are most at risk to experiencing – be that increased wrinkling, pigmentation or inflammation.
By understanding your personal skin profile, you can begin to choose specific ingredients that will target those aging concerns, and unlike other skin DNA Tests on the market, SkinDNA also factors in lifestyle considerations to give you the full picture on what your preventative skin management should look like.
Advances in Skincare
As the pioneer in DNA testing, SkinDNA is only at the tip of the iceberg when it comes to understanding the role of genetics on skin health. By understanding the role of genetics through the science of genomics, the opportunity for personalised skincare is only the beginning.
Everyone is unique and that should be celebrated by brands offering products that are accessible, effective and personalised to an individual’s skin health concerns. Consumers are steering towards skincare solutions that work for them and educating themselves on ingredients that work and for what skin concern, which is another amazing turn within the skincare industry!
DNA testing offers people for the first time the most accurate information about their skin and how to treat it. This is something which you just can’t gain through looking in the mirror and a super exciting beginning to personalised skincare.
