Amelia Goff, the visionary behind Fresh Face Skin, embarked on a journey to create a natural skincare range that was affordable, results-driven and simple. Her story is one of resilience, dedication and an unwavering commitment to revolutionising the skincare industry.
Amelia has always been passionate about all things skin, eager to understand how skin works, how common skin conditions develop and what ingredients can effectively address these conditions. However, it was her personal struggle with acne that turned this fascination into a passionate pursuit of understanding the power of specific skincare ingredients.
During Amelia’s battle with acne, she found that conventional treatments failed to provide lasting, long term relief, often exacerbating her hormonal acne and leaving her skin sensitive and reactive. These experiences not only led her to create a natural skincare brand that could improve and strengthen the skin’s lipid barrier function; creating real, long term change to the skin, but also became the catalyst for her mission: to empower individuals through skin education and to address the root causes of skin problems rather than a quick fix that often masks the skin problem and leads to future skin issues.
Her experience also highlighted another problem in the Australia skincare market, where many consumers felt overwhelmed and misled by the skincare market. As a result, Amelia ensured that Fresh Face Skin was designed to fill this gap by offering high quality, natural and non-toxic skincare at reasonable prices with honest claims.
Starting a business in a competitive industry was not an easy task for Amelia. With no business experience, she sought out Australian manufacturers and formulators who shared her vision to fill this gap. Amelia’s unwavering passion for skincare, commitment to natural ingredients and dedication to skin education have driven the success of Fresh Face Skin and set an inspiring example for aspiring entrepreneurs.
Amelia’s business philosophy of continuous improvement – using ‘mistakes’ as learning opportunities – has been fundamental to her success. She started her brand with just three products and now has over 13 (and counting!), ranging from products for sensitive skin to products for dry, mature skin and everything in between.
This philosophy has been reflected in the development of Fresh Face Skin, which has involved constant research, development and listening to customer needs. Amelia’s ethos of providing simplified, affordable and effective skincare that answers everything from ‘what to use on my sensitive skin‘ to ‘how to combat dry skin’ has driven the brand forward.
Part of the Fresh Face Skin range includes a range of soothing cleansers that are designed for sensitive and reactive skin. These cleansers are formulated with macadamia seed oil for nourishment, argan oil for its antioxidant properties and vitamin E. They also contain L22, a blend of natural oils designed to replicate the surface lipid profile of skin similar to that of a 22-year-old, ensuring that the skin is protected and able to function at its best.
Another notable product is their Healer treatment, which is specifically designed to balance oil production, reduce redness and inflammation, and improve overall skin health, to assist with healing and skin clarity. This treatment is designed for people with inflamed, oily and acne-prone skin. These are just a few examples of what Fresh Face Skin has to offer.
Looking to the future, Amelia envisions Fresh Face Skin becoming the most trusted natural Aussie skincare brand and expanding its reach globally. The brand has recently undergone a rebrand and introduced new environmentally friendly packaging. There is also a focus on increasing skin education initiatives to empower customers on their skincare journey.
Amelia’s journey is a testament to the power of passion, purpose, resilience and a vision to create meaningful change in the skincare industry and to individuals, allowing them to confidently wear the skin they’re in. Her commitment to providing high quality, natural and accessible skincare has been the driving force behind Fresh Face Skin’s success, a story that is poised for even greater achievements and growth in the future.
Fresh Face Skin
Available online via https://freshfaceskin.com.au/
