“When did makeup become so bloody stressful and why are the only beauty products targeted at women over a certain age anti-ageing creams? I love makeup and for years I’ve been mixing blends together to exactly what I want. BOOIE hits the mark and I’m really excited to bring this to my audience. – Celeste Barber, Founder of BOOIE BEAUTY.
Sure, we’re all for celebrating age defying skincare and beauty regimes that involve lengthy tutorials and twenty-six products. We also understand that you might want a really excellent, uncomplicated makeup routine that helps celebrate the best version of you. Launching globally on July 15, BOOIE BEAUTY – the brainchild of Celeste Barber and business partner Claire Greaves — is a five-piece makeup collection so simple and so clever, it puts the fun back in functional beauty. I gotchu boo!
BOOIE is for everyone. We hold space for people with an abundance of beauty products, who are obsessed with makeup and believe that 45 concealers just ain’t enough, and we also swing the doors open to those of us that feel overwhelmed by choice and price at any given makeup counter. We hit that sweet spot between simple and affordable while also being quality and excellent. We’ve created a brand to help you get out the door with five products that aim to bring everyone back into the conversation, whether you know your illuminators from your highlighters or not (we didn’t, we do now). Inclusive to the core, packed with personality and priced just right, BOOIE BEAUTY welcomes women, men, and them to embrace unique beauty, flaws and all.
The Why
What started as Barber’s quest to resolve a glaring gap in the market, has evolved into a beauty destination for everyone. “We conceptualised BOOIE as a brand for people who the beauty industry forgot about. For those who aren’t necessarily confident with makeup and who often feel totally overwhelmed by the abundance of choice, but still love makeup and would love to be included. Those people are my people, my audience,” explains Barber. “There’s a definite need in the beauty industry for high- quality, straightforward, cruelty-free, and affordable products. BOOIE meets that need. At its core though, BOOIE is for everyone.”
When We Say Everyone, We Mean Everyone
BOOIE isn’t just about makeup; it’s a movement. It’s about challenging ageism in the beauty industry and celebrating every stage of life. Whether you’re 18 or 80, BOOIE welcomes you with open arms. It’s aspirational yet accessible, empowering you to be the best version of yourself. So, whether you’re ofay with all things contouring or you’re clueless when it comes to brows, BOOIE has you covered.
“Beauty can be an arena dedicated to models and make-up artists, but models and makeup artists aren’t the only ones that wear makeup. I love makeup but for years I’ve been mixing blends together to exactly what I want. BOOIE hits the mark and I’m really excited to bring this to my audience,” explains Barber. “Sure, we apply makeup to look good. But BOOIE goes that step further in balancing uncomplicated and real makeup looks for the real world, which instil real joy and confidence into those who use it. It’s about feeling seen and celebrated whoever you are, whatever your age.”
She Means Business
As the sole proprietors and co-founders of BOOIE BEAUTY, Celeste Barber and Claire Greaves mean business. Barber, renowned for her no-nonsense approach and knack for debunking societal norms, emphasises that this venture is about opening up the beauty conversation to everyone, young, old, and older. It’s a solution that promises to resonate with consumers seeking simplicity without sacrificing their awesomeness. “I’ve built my career on exposing bullshit, and to have ownership over this venture means that I can give my audience exactly what they want, without compromise. I’m all about people celebrating the best version of themselves, however that looks. Right now, it’s five products that’ll get you out the door, it’s buildable if you need it to be, and you can add it to a full face if you just need a little finisher for your beauty regime,” she asserts, highlighting the ease and inclusive ethos of the brand.
For Greaves, delving into the world of makeup represents a thrilling new chapter, underpinned by a commitment to authenticity. “Makeup is a whole new playing field for me, and it just feels remarkably easy and genuine. Individuality and accessibility is the cornerstone of this business. It allows people to be who they are – just fresher. It’s exactly how I wear makeup,” she enthuses, emphasising the brand’s dedication to keeping individuals true to themselves while enhancing their natural beauty.
The Products
Meet BOOIE Base Face, a line-up of five beauty essentials designed for effortless application that’ll get you out the door, quick. These five products are all you need to feel a little fancy and when used as a set, these oh-so-simple-to-apply-by-hand products will take you from ‘pfft, look what the cat dragged in’ to ‘woah! I look like I’ve slept! in the space of a few minutes.
Bloody Delicious! – Illuminator Moisturiser RRP $39 AUD
It turns out glowy is different from shiny. We want to glow. And the super hydrating Bloody Delicious! Illuminator Moisturiser promises to give you a glow that will make your skin look like you’re hydrated and that you’ve drunk all the water experts say you should. Available in four shades (Cream, Champagne, Holiday and Coffee) throw it straight over your sunscreen as a primer that illuminates, mix it with your foundation, or pop it on a full face of make up as a finishing touch. Either way, it promises a radiant finish that will cater to every complexion. We know what you’re thinking… How in the world of beauty can BOOIE challenge skin colour conventions with just four shades of Bloody Delicious! Illuminator Moisturiser? Trust us,
we’ve tested it, and tested it over and over and this multitasking gem has been meticulously formulated to suit all skin tones. Yes, it’s buildable and you can layer this up. No, it’s not trying to be a foundation. It’s the glow.
BAM! BAM! BAM! – Lip, Eye and Cheek Tint RRP $22 AUD
Time for some colour. Pop it on your lips, Bam! Your eyes, Bam! Your cheeks, Bam! Available in two shades (Red Wine and Rosé) this beauty is a super creamy, buildable, three-in-one tint that’s so easy to use. Like all BOOIE products, the BAM! BAM! BAM! is designed for application by hand, and coupled with the Bloody Delicious, it’s an effortless way to change your look, and minimise the number of products you need to carry around. Nourishing and gently pigmented, one dose of this makeup bag staple and bam! you’ve simplified your beauty routine.
YOU’RE WELCOME – Mascara RRP $31 AUD
If you’re after volumized lashes that will rival extensions, reach for our tubular mascara. You’re Welcome. Unlike traditional mascaras, a tubular mascara will wrap around each individual lash, creating extreme length, volume, and curl. Our BOOIE formula grips your lash, and will allow you to dance, sweat, swim and hormonal cry without smudging. A thin wand with fine bristles will catch every lash for clump-free separation too. Apply generously and remove with warm water. Like we said, You’re Welcome.
Bring Back the Bush – Eyebrow Gel Tint RRP $21 AUD
The ‘90s stole our eyebrows and now it’s up to us to Bring Back The Bush. Available in two shades (Blonde and Dark Brown) this gel will tint, hug, and hold your brows. If you’re after maximum payoff with minimal effort Bring Back the Bush is a long wearing gel that doesn’t flake and will keep brows in place all day. Plus, it comes with a small brush for easy application. No need to laminate, brush and stick them in place (who’s got time for that?), this little wonder does all the heavy lifting.
Where the Hell Is My…? – Lip Balm. Nourishing Non-Stick Lip Balm RRP $28 AUD
Dedicated to anyone who’s ever rummaged through their bag looking for something to soothe their lips, meet Where The Hell Is My…? our nourishing non-stick lip balm. A super creamy lip balm that hydrates Where The Hell Is My…? is available in three colours (Pearl, Nude and Rose) and can be worn over the top of BAM! BAM! BAM! for an extra (high) kick of colour or straight on your lips, solo. Whatever your shade, put this on and pucker up.
Available exclusively online through the BOOIE BEAUTY website, each of our five items can be purchased individually. Alternatively, if you’re after a really easy set of bare basics that’ll make you feel excellent, go with the full five-piece BOOIE Base Face collection.
