Your lipstick is all-natural, your moisturiser is food grade, but there remains one last bastion of transparency in your beauty routine: the contents of your perfume bottle — until now.
IME Natural Perfume offers a healthy and safe approach to mainstream fragrance with a collection of nine certified natural perfumes that help women release their inner muse through a holistic sensory journey of inspiration, colour, mood and scent.
Founded by Tonia Walker, who has a background in natural therapies, the range combines her love of wellness with a passion for truly beautiful aromas that have a mood-boosting effect on the wearer so they can explore and experience life a little differently each day.
“The sense of smell via the olfactory nerve is directly linked to the part of the brain that stores our memories and emotions, therefore stimulating an emotional response can affect moods. By changing your mood you can change your thoughts and in turn change the way you live your life,” says Tonia.
Unlike traditional fragrances that are loaded with phthalates, harsh chemicals, chemically-laden alcohol and petrochemicals that can cause dryness, damage and irritation, IME Natural Perfume is made even more desirable by their all-natural ingredients. Each luxuriously addictive blend is infused with skin soothing botanicals and essential oils for an authentic and skin safe expression of nature that will slake even the most parched perfume palette.
