Model turned beauty entrepreneur Lara Bingle officially unveiled her signature tanning and bronzing range The Base this week in Paddington’s iconic refurbished Windsor Castle, Sydney.
The range will be sold exclusively online at www.thebase.me and consists of 8 must-have products priced from $12-39.
Owned and created by Bingle, the inspiration behind The Base was to create a high quality and easy-to-use collection of bronzing and tanning products.
Media and guests spent the day at home and poolside with Bingle as she showcased the collection and shared her bronzing tips. Product highlights include The Base Body Glow Oil, for a rich chocolate shimmer and The “LB” Cream (excellent name, LB, excellent), a hybrid sunscreen, moisturiser, primer, concealer and foundation.
Smiths Organics provided a wholesome and beautifying array of fresh juices and smoothies. Guests snacked on Smiths’ signature raw sang choy bow, vegan sandwiches, fresh fruit platters and raw sweet treats including a chilli and goji brownie and organic lemon turmeric slice.
The Base now available for pre-order and the interactive website will include how-to’s, an e-shop and a blog.
The Base is your foundation to enhance your inner beauty and create a natural glow.
The Product Range includes:
Instant Tan Mousse: super lightweight, streak-‐free, long lasting, velvety mousse that delivers an ultra even all-over tan.
Gradual Tanning Lotion: triple action tanning moisturiser that builds up a gorgeous, golden glow over time. Can also be used to extend the life span of an existing tan and to hydrate skin.
Body Glow Oil: contains a unique blend of moisturising ingredients, including coconut oil and exudes a rich chocolate shimmer. It is designed to give a healthy looking, flawless coverage with a natural fragrance.
Wash-Off Bronzing Gel: gives a quick, non-committal, instant golden tan that simply washes off with water.
Shimmer Illuminator and Matte Bronzer Illuminator: multi-purpose, light reflecting products that highlight and contour the natural curves of the face and body.
“LB” cream: versatile skin care/makeup hybrid is an all-in-one moisturiser, primer, sunscreen, skin treatment, concealer and foundation. Available in “honey” and “beige”.
Self-Application Tanning Mitt: soft, spongy mitt assists with quick application, provides even streak-free coverage and controls staining on your hands.
