Australians have spent decades enamoured by our oceans and beaches – after all, we’re the world’s largest island, and a large number of our ancestors rode in on ships. Beach culture is honoured each time we ride a ferry to Manly, snorkel the Great Barrier Reef, drive the Great Ocean Road, or sit down for a coffee in Fremantle, and now we can incorporate beach culture in to our skincare ritual; queue Benefit’s new b.right! skincare range. A company created by two sisters, Jean and Jane Ford, Benefit have always embraced brightening and lightening, and b.right! is no exception to their expertise.
Available in May, Benefit’s intensely hydrating moisturisers and gentle cleansers leave the skin feeling and looking velveteen, light, and scented gently with a hint of sea breeze-meets-cucumber perfume. The b.right! Foamingly Clean facial wash is cream-like in lather, and leaves those peachy cheeks looking positively matte, brilliant, and ocean-cool. Followed by a sweep of the weightless Total Moisture facial cream, b.right! ensures you appear radiant and fresh each time you roll out of bed, and complete your skincare ritual. The collection is dressed to impress, too: immaculately presented in pale blue bottles and jars, pale wood-like lids, and oceanic-printed packaging, the b.right! range will brighten both your skin and the bathroom.
Talking to Maggie Ford Danielson, Benefit Global Trend Artist and daughter Benefit co-creator Jean Ford, at the b.right! beauty evening in Paddington, Sydney, you can tell the Benefit family are passionate about their new range, but be warned: if you find your skin doesn’t take to perfumed beauty products then head to a Benefit counter at your local MYER and test b.right! before diving in. It’s also important to consider where you stand in terms of knowing what you’re putting on your skin – while the b.right! range looks and smells divine, a quick read of the ingredients makes you want to Wiki a small library of foreign terms, and in this day and age, ingredient awareness is increasingly topical. If you’re comfortable with the ingredients, if your heart’s somewhere between our salt water and the beach breeze, if you’d love to take the ocean home, and if you’re into your skin feeling fresh as a sea-daisy (they exist, right?) Benefit have it cleansed and covered.
The Benefit b.right! skincare collection will be available nation-wide on the 21st of May, at selected MYER stores, as well as the Benefit Sydney Boutique, at 94 Oxford St, Paddington, NSW.
Editor’s note: Benefit products are not Australian made or owned. However, Australia’s increasing love for the Benefit brand enticed us to cover their new range because we didn’t want you to be in the dark on a product range that was all about keeping you glowing.
