As a kid I suffered badly with psoriasis, my skin was red raw on my arms, legs and most annoyingly, my hands. During summer, my lovely mum used to baste my hands in steroid cream to stop the itch and then bandage my hands to stop the scratch. However, this ‘remedy’ was only short-lived, the steroid cream could be used for, at most, one week before it was back to slathering on sticky sorborlene cream.
Nowadays, unless I am particularly hot (I love winter-type holidays) or stressed, my psoriasis does not rear its ugly head, but I am super-cautious of any irritants on my skin. Being pale and interesting is cool; being itchy, red and hot is not.
I could not be happier, then, that the Purist Company – the geniuses behind the proudly Australian made and owned beauty-cult favourites Alchemy and Akin – have launched their brand new specialist skincare line, Pure Therapy. The Purist Company have used a ‘back-to-front’ way to discover what people who suffer from psoriasis eczema, sensitive or easily irritated skin need from a skincare product.
Interestingly, Purist found there was a focus around two issues: whether it actually worked and the packaging being really, well, ugly: sufferers of those skin conditions tend to have to use ‘bulk-buy’ products that scream, “I have a skin condition!” Pure Therapy’s packaging is sleek. I love that there is not a one litre bottle or pump in sight. By creating this specialist range, the Purist Company has given people (such as myself) the opportunity to enjoy skincare even with a skin condition.
As well as having ‘delicate skin’, I have a sensitive scalp. I am very unsure when it comes to trying new shampoos and conditioners. Nevertheless, in the name of beauty writing, I put Pure Therapy Shampoo and Conditioner to the test. I have curly, curly hair, that I blow-dry, style and straighten regularly and I love this wonderful, nourishing combination. My hair is smooth, easier to manage and most importantly, shiny.
We were invited to try the Pure Therapy intensive moisturise repair gel (50ml) which contains nearly 90% active ingredients, whereas most products on the market contain less than 10%. The gel was smooth, if not a little sticky, yet after a minute, my skin felt silky as a peach and much brighter too. The formula, unique to the Pure Therapy range, is designed to hydrate the skin for up to 24 hours and can be used all over the body.
Now I feel like I can keep my Dita-esque skin smooth and moisturised with a gorgeous range that is also cruelty-free.
The Pure Therapy range is available at chemists nationwide from July 25th 2011.
