Something very exciting has dropped on Melbourne Central’s doorstep, and our faces are ready to get smothered in just about everything on offer. Rejuvenating sheet masks, BB creams, juiced-up serums – the whole darn beauty palooza!
Glamourflage Cosmetics has opened up its first Australian flagship store, nestled amongst some of our favourite shopping pit stops. With a vow to have ‘serious fun’ and create ‘serious skincare’, Glamourflage had us at hello. We’re catching the early train from now on to allow for a strong cappuccino and a good swatching session.
The glossy, new store is home to a plethora of fruity concoctions and dinky compacts to test-drive in your morning beauty routine. If the pin-up inspired packaging didn’t have us already loading up our baskets, Glamourflage’s ‘beauty without cruelty’ philosophy heard the wedding bells ringing. No animal testing, no nasty secrets. We are IN.
We’re all about homegrown, Melbourne-bred beauty, and Glamourflage makes all of its concoctions right here. This means we can hijack the factory and see how many serums one can fit in a handbag! This means we should show a whole lot of support for one legend of a local brand.
Each line of Glamourflage makeup and skincare is a kitsch nod to an empowering archetype of the 1940’s woman. She is flirty, fun and has all of the secrets to good-looking skin. We kind of want to take her out for Friday night drinks in Fitzroy. She told me that my pores were in need of some TLC and I was one chocolate binge away from a volcanic breakout. The honey sheet mask and tea tree cleanser are now at my rescue and I’m ready for my close-up.
Not only have we just been sent the gift of a brand new beauty playground, but the skincare gods have also answered our prayers. With winter beckoning, the launch of Glamourflage’s latest cover girl, Riotous Rachel, is just what the doctor ordered. This range is all about illumination and injecting radiance back into dull skin. Say adios to a lacklustre complexion and get your glow on already.
Just when you thought that we were all out of beauty goss, we’ll let you in on one more skincare secret. Glamourflage have released another new skincare line, dubbed HOLA, which mixes the playfulness of their existing ranges with nature’s best offerings.
‘Sourcing local and naturally-derived ingredients from both land and sea, HOLA caters to all skin types, including acne-prone and sensitive skin, and merges unique Australian ingredients such as honey, jojoba esters and seaweed extract, with contemporary skincare practices, to deliver a multi-tiered beauty regime for the face and body.’
That almost sounds soo delicious. Get your cucumbers at the ready because it is at-home-facial-o-clock.
Glamourflage is located in Melbourne Central, Lot 136, Level 1.
Images by Genevieve Phelan.