Leading Australian hair extensions company Amazing Hair Australia today announces the launch of its 2014 campaign collection Monte Napoleone.
Inspired by the luxury fashion brands on Milan’s most famous high street Via Monte Napoleone, the new campaign focuses on profiling the broad range of application uses for the brands 100% REMY human hair tape extensions, beyond just adding length.
Explains Amazing Hair Australia Director Ariana Mantzaris; “We wanted to create a collection of imagery that showcased the entire breadth of application uses of hair extensions. From adding colour to creating high fashion styles, we focused on illustrating the versatility of extensions.”
The six image collection aims to inspire hairstylists to use hair extensions for:
- Creating Style
- Creating Volume
- Creating Movement
- Adding Colour
- Adding Length
Continues Ariana; “We wanted to move away from a traditional hair shoot and towards creating a fashion collection with aspirational hair complimenting the over all look of each style. We believe the end collection shows seamlessly how fashion and hair work together to create a complete trend.”
Collection Credits:
Hair: Joey Scandizzo for amazinghair.com.au
Makeup: Kylie O’Toole
Photography: Andrew O’Toole
Styling: Ariana Mantzaris
