The cowboy look has been a major fashion trend since the release of the first western movie. And it continues to capture the public’s interest through TV series like Westworld, computer games like Redemption and celebrities who’ve made the look theirs, like Lil Nas X.
Even the fashion world has been inspired by this distinctive look. Numerous designer brands, including Calvin Klein, now offer collections featuring wide-brimmed hats, rockabilly shirts, and cowboy boots. But let’s not forget the company that first made Western-style popular – Wrangler.
The Story of Wrangler
Wrangler has been producing their iconic indestructible jeans for workmen, cowboys, and rodeo stars for more than a century. In fact, the first pair of pants with features made especially for cowboys were Wrangler jeans. They had reinforced “no scratch” pockets, felled inseams and outseams to prevent rips while rising and falling from the saddle, rear pockets placed thoughtfully for comfort, a handy zipper fly, and strong tack used in the crotch rather than a metal rivet.
But how did Wrangler come to be such a household name in the fashion industry? Well, there wasn’t a turning point that caused the business to start marketing to regular people who weren’t cowboys. It kind of happened naturally as people began experimenting with the more durable Wranglers after becoming dissatisfied with the quality of mainstream jeans. And by 1996, Wrangler made up one of every five pairs of jeans sold in the US and gained worldwide recognition.
During the years, the company has also expanded into making other Wrangler clothing in addition to jeans. Work shirts, formal shirts, polos, hats, belts and other distinctive western-style pieces are available in their range.
Want to experiment with the cowboy look but don’t want to look like you’re wearing a costume? Here are some stylish Wrangler clothing items that can help you add a cool contemporary Western touch to your wardrobe.
Iconic Jeans
Wrangler jeans are recognised for their versatility beyond work and Western attire. Globally considered as an icon, these jeans are worn by people of all ages and genders.
In fact, one of the most recognisable emblems in fashion today is the characteristic “W” stitched on the jeans’ rear pockets. The folks who purchase Wrangler jeans are those who appreciate good design and seek out a pair of pants that are durable, comfortable and stylish. Let’s check some of the most iconic designs.
The Wrancher Dress Jeans
The Wrancher is referred to as a jean but looks more like regular pants than blue denim. And with good cause; this style was created in the 1970s to allow cowboys to dress up for more formal events while staying true to their rustic lifestyle.
Despite being designed for guys, these jeans have become popular among women as well, especially among those who enjoy the street style. They have a somewhat flared cut that flatters people of all shapes and sizes nicely.
The Retro Slim-Fit Boot Cut Jeans
This is unquestionably the one vintage-inspired item of clothing that every fashion-forward guy needs. The best of both worlds can be found in this pair, combining a modern slim-fit shape to highlight men’s physique with vintage accents and finishes. The best part is that they are a fantastic complement to cowboy boots.
The Regular Fit Jeans
Both a dark and light wash is available for this particular style of jeans. They fit exactly how jeans ought to fit: loose but not baggy, with some slack and a small bunch up at the foot, so you can pair them with sneakers, boots, fashionable Oxfords, and any other kind of shoe you have in your closet.
Sleek Shirts
What goes great with a pair of cool denim jeans if not a sleek shirt. And Wrangler has some of the most fashion-forward designs of shirts in the range of Western apparel. These two designs will definitely have heads turning.
The Contrast Trim Western Flap Pocket Shirt
The signature cotton twill button-down shirt from Wrangler will make you capture that cool cowboy flair without needing to get on a horse. The thin cut, western front yoke, buttoned chest pockets (appropriately embellished with a “W”), contrast stitching, and other design elements all work together to create a contemporary rodeo-ready style that nonetheless feels comfortable for everyday wear.
The Nixon Embroidered Shirt
Looking for a western alternative to the white formal shirt? Check out Wrangler’s Nixon. Wherever you wear it, people will notice the contrast stitching on the front and back yokes, the piping on the cuffs, and the intricate snaps. Your whole ensemble will scream Western even if you don’t add any other country-style piece besides this shirt.
It’s made of 100% cotton and has a snap closure so you can put it on or take it off in a jiff.
Cool Denim Jackets
An old-school men’s jean jacket is the ideal layer to slip on for a touch of extra style or warmth. Retro and contemporary styles are available in Wrangler’s collection of men’s jackets, both with and without the distinguishing “W” stitching.
You can choose from the various lined denim jackets with an additional layer of sherpa, flannel, or a soft fleece for even more warmth. The sherpa lining goes all the way through the jacket, which is uncommon compared to most other denim jackets.
Gorgeous Leather Belts
Of course, no cowboy outfit would be complete without the adequate finishing touch in the form of a belt. Wear your favourite pair of bootcut jeans with a Wrangler leather belt. You can be confident that a Wrangler leather belt is of the highest quality and will last for many years as all of their belts are made of premium full-grain leather.
One of the most popular belt designs is the 75th anniversary tooled belt. A premium leather tooled belt commemorating 75 years of Wrangler history is the best way to complete your ensemble.
This belt is constructed of tooled leather and is intended for daily wear. With a large buckle and full-grain, vegetable-tanned leather construction, it will help you dress up your favourite pair of Wrangler jeans. The hardware is zinc alloy. In addition, a strap that was specially created celebrates the legacy the company has been establishing since 1947.
