The digital revolution has proved to be a major game-changer in the marketing world. With the opening of a whole new realm of lightning-fast interactions have come a myriad of new opportunities, not to mention challenges, for marketing agencies, many of whom have now added the prefix “digital” to the beginning of their names. Many of the challenges faced relate to the staggering speed of technological change which we continue to witness. It can be hard to keep up with the frequent updates, novel techniques and adaptation to changes in algorithms, upon which much of the knowledge architecture of digital marketing is based. Most people enroll themselves in any Online Digital Marketing Course to learn in-depth about the tactics and algorithms associated with the subject.
- Video Content Is Taking Over
Digital marketing agencies are only just beginning to wake up to the vast potential of video content. Studies have shown that online videos captivate social media users in a way that is unrivalled by any other form of online content. As a result of this discovery, the top-rated digital marketing agency in Singapore is now orientating many of its strategies and resources towards helping its clients develop first-rate video content that they hope will engage their customers in novel ways.
- The Interactive Content Boom
All the indications show that a major digital marketing trend in the coming years is likely to be content that integrates features through which people are able to interact with their favourite brands. Recognising the huge importance of keeping hold of the shorting attention spans of younger generations today, retailers are working hard to find ways to keep people on their site for longer. The equation is simple: the longer a person spends at your URL, the more likely it is that they will be converted into sales.
- Augmented Reality
Massive advances in augmented reality technology are already at the cutting edge of the most innovative digital marketing strategies of the moment. One prime example of the way things are likely to go is Amazon’s AR View. AR View is an app that allows you to see exactly what a piece of furniture will look like in your house and whether it will fit in available gaps before you buy. This technology is set to catch on in a big way in the next few years, with a number of major retailers currently working on their own versions of the AR View app.
- Social Media as a Marketplace
Surveys reveal that a majority of social media users are in the habit of buying items suggested to them on social media platforms. Social media giants like Facebook, Instagram and Twitter are quickly becoming aware of the massive retail potential of their platforms. Get auto likers for Instagram to grow your audience massively. Due to the captive audience of consumers that they possess, more and more companies are choosing to pay for social media ad campaigns. If you are looking for a Sydney Digital Marketing Agency that can offer you advice on whether a social media ad campaign is suitable for our business, there are plenty of agencies that will offer you a great deal in the Greater Sydney area.
- Personalisation
Almost everyone is on at least one social media platform today. Through participation in online communities, we give away data on almost every aspect of our lives and personalities. Since social media platforms know what you like and dislike in probably even more detail than even your friends and family do, sophisticated algorithms can now target personalised advertising to specific individuals in a way that has never been possible before.
The digital marketing sphere is more dynamic than it has ever. Do not get left behind by following the antiquated marketing doctrine of yesteryear – following some of the latest trends mentioned above may increase your profits markedly this year.