Understanding how to create YouTube videos and effective ways to improve views on these videos is a skill that every content creator should master. However, you must note that the YouTube landscape is continuously evolving and is no longer a place only to enjoy funny videos. Nowadays, every leading brand leverage YouTube to create innovative and brand-new content to share with others, and over 1 billion hours of content is watched daily on this platform.
Hence we can say that YouTube owns the potential to take your business to new heights if used thoughtfully. While creating a YouTube channel is only a matter of seconds and a few clicks, getting higher views on your videos can be challenging.
Furthermore, you will need different techniques to create engaging videos with the help of an online youtube video editor and other strategies to enhance your views online. Keep reading below to learn useful approaches to get more views on your YouTube videos.
So let’s get started, shall we?
Effective Ways to Get More Views on YouTube Videos
Let’s face it; no content creator would love spending hours creating a compelling video to obtain zero views after hitting publish. So to ensure this never happens to you, here are some useful strategies you can implement to increase views on your YouTube videos.
1. Perform thorough keyword research before creating a video
Creating popular videos can be challenging if you don’t understand what your target audience is searching for on the YouTube platform. Therefore, the most suitable way to overcome this difficulty is by performing comprehensive keyword research. Doing this puts you into the minds of your potential clients, so you understand what they plan to watch on YouTube and what target keywords they use to find a particular video.
And when you use the right set of relevant keywords, YouTube’s search engine will identify those phrases and put your videos on top of the search feed of people searching for those particular topics. In addition, if you need assistance in improving your views via relevant keyword research, there are many free keyword research tools online that you can use. Furthermore, to use them, you must type any term into the search bar to check how the specific keyword would perform on YouTube.
2. Build a community
In these competitive times, YouTube has become more than just a video search engine. It is one of the most prominent social media platforms businesses and individual brands use to boost their online presence. So to increase views on your YouTube videos, you must consider YouTube like other social networking sites. In simpler terms, you should never just use YouTube to post regular videos but also engage your target audience by building a community.
And the most suitable way to accomplish this is by responding to the comments posted on your videos or resolving user queries instantly. Furthermore, you must note that more and more audience members will get persuaded to comment if they believe they will receive a response.
In addition, you must always strive to become an involved member of your niche community on YouTube. Subscribe to channels of other creators belonging to your niche, like their content, promote it through your channel and also try to leave positive feedback or comments. This mentality of giving before getting will assuredly help you increase views on your YouTube videos.
3. Collaborate with guest bloggers
Guest blogging is an excellent method to acquire new viewers for your YouTube videos. In addition, specifying social media influencers and vloggers with a similar target audience will unlock higher possibilities for your content and help you increase video views.
Therefore, developing a close association with these vloggers and social media influencers and collaborating with them in your video will imply that they will share your videos on their social media accounts for mutual benefit.
4. Leverage trending topics to get more views on your YouTube videos
If you wish to get more views on your YouTube videos, it is time to leverage trending topics that make the most of the YouTube search results. Furthermore, by remaining up-to-date with the topics on YouTube, you can always create trend-worthy videos that will attract more and more people browsing the platform.
However, you must also understand the significance of posting evergreen content and not only rely on trending topics. It is because evergreen content adds long-term worth to your content and gets recurring views. So the most suitable strategy to get higher views on your YouTube videos is keeping a combination of creating trending and evergreen content.
Moreover, if you do not know how to find trending topics for creating videos, many online tools can help you. And with these tools, you can readily perform the following:
- Keep an eye on relevant keywords and assess their performance.
- Set up email notifications for the top trending videos on any topic.
- Check how many views a competitor’s website gets on a trending subject.
5. Post your videos at the perfect time
The most suitable time to post your videos for higher views is when your target audience is more likely to watch them. Luckily, this is no longer a secret, as YouTube has a detailed analytics section that helps track the days and hours your target audience is most active. And it is always best to publish your content one or two hours before these peak hours.
Posting your YouTube videos one or two hours before will let your target audience look for your videos, resulting in higher views. In addition, to access the Google Analytics report, you need to tap on the report section on your channel homepage, select Analytics, and then tap on the Audience tab. Upon clicking the Audience tab, you can check out a detailed report on “When your viewers are active on YouTube”.
6. Optimize your YouTube video descriptions
While descriptions are not as evident as video titles and thumbnails, they can help you increase views on your YouTube videos. Therefore, writing high-quality videos and optimizing them for SEO is imperative.
Also, while you can write a description on your own in 5000 words, there are many YouTube templates available where you can fit your content.
7. Transcribe or caption your YouTube videos
While making engaging videos is excellent, your potential audience might need captions or transcriptions due to language limitations or vision or hearing impairments. So to help such people, YouTube lets creators use the closed captions option, where a transcript or caption is added to a video.
And you know the best part? Users can readily turn these captions on and off according to their will. Besides being convenient for people with disabilities or language constraints, YouTube videos with transcriptions are also an excellent way to take your videos at a global level for higher views. Likewise, translating scripts is valuable for assisting those with other language proficiency to comprehend your videos agreeably.
Furthermore, for an audience without continuous internet access or for those who prefer reading to listening, the use of offline captioning services ensures that your content is inclusive and reaches a wider demographic. These captions also contribute to better comprehension, allowing viewers to watch your videos in noisy environments or in settings where audio might not be feasible.
The Bottom Line
In a nutshell, increasing views on your YouTube videos can be challenging. So it is better to concentrate on creating quality content and accomplish your best to optimize your videos and promote them to get more and more views. And don’t forget to build a community and concentrate on your niche to better reach your online viewers.
