Have you heard of ‘Chinese Whispers’?
It is an internationally popular game that starts with the first player whispering a message in the ear of the second player in line. The second player repeats the message to the third, and the game continues until the last person gets the message. The last person is then asked to reveal the message. Mostly when the game ends, the message only has a scant resemblance to the original. In its retelling, the message loses its context.
Similarly, in digital marketing agencies, the information loses its context in reiteration and becomes what we call “ZOMBIE LIES” – lies that never die.
This article will talk about some of the zombie SEO myths that won’t die — even after making numerous attempts to kill them.
SEO specialists share a few common SEO myths that you should beware of.
Myth: SEO IS DEAD
“X IS DEAD”, this is a sensational headline that many marketers use to increase the number of clicks. But, that’s not true. If that were the case, why would people repeat the same thing for more than a decade?
SEO is ever-evolving, which means that there is nothing dead about it, but there are a few tactics that have fallen out of common practice, that too for good.
With so many advancements in the digital marketing world, SEO has become one of the most important channels of growth. Therefore, it will be foolish to say SEO is dead and Dallas SEO consultants agree.
SEO will always co-exist with the changes in the way people navigate the internet world, though it may function differently as technology continues to progress. To get even more bonuses check this out.
Myth: SEO IS FRAUD
Some people think and believe that SEO services in Adelaide deliver instant results. This myth is the most popular, and it never dies because of all the unreliable websites that are making tall claims — are actually making profit spamming sites with your link.
Now, this definitely gives you a boost in traffic, but as soon as these sites linking back to your website are identified spammy by Google, your traffic will decrease exponentially.
That said, just because such fraudulent companies leave you disappointed, it does not mean SEO is fraud or SEO is a scam.
SEO takes time to show results. For reliable digital marketing agencies working hard to boost search engine optimisation in Adelaide for their clients, SEO is an ongoing process that shows results.
Myth: CONTENT IS ALL THAT MATTERS
Yes, Content is KING, and so no SEO strategy works without content. But, it is not the only factor affecting your ranking in search engine page results.
Is your site secured? How fast does it load? Is your website, webpage, landing page properly optimised? Does your content have relevant links? These questions are fundamental and can be deciding factors of whether or not your content ranks.
Content and SEO go hand-in-hand; you must have one to benefit from another. Which means content needs links, and vice-versa.
Many long-tail keywords rank using content with no links. Now, this usually happens when the keywords are so unique that there is no or very less competition for them.
In some cases having no competition might present a good opportunity, but mostly, it means you are choosing a keyword that no one is searching and probably won’t search ever.
Then again, if you are looking to rank for keywords with high competition, your content and links must be equally strong. For example, if you want to rank for “FROZEN”, your content and links better be strong, or you won’t rank at all.
Myth: SEO IS BASICALLY KEYWORD DENSITY
Gone are the days when keyword density was the only thing that mattered. It had great relevance then.
Keywords matter, they give search engines a direction, but they are not the only factor that determines how your page ranks. So, if the keyword density in your content is not high, don’t fret. You will just be fine if your content is relevant and high-quality.
In most cases, trying to stuff keywords in a piece of content can compromise its quality.
Bottom Line? Agonizing over keyword density is a waste of time. The focus should be on creating quality content for visitors.
Final Words
In this ever-evolving digital landscape, the existence of misconceptions about SEO/ SEO myths doesn’t come as a surprise. That said, to move ahead in the digital marketing world, marketers and entrepreneurs must only invest in SEO strategies that have some substance behind them. Check out Diggity Marketing to stay updated with the latest test proved SEO techniques
