Advertising and marketing are the two most essential aspects of any type of business. With their numerous benefits, businesses have to opt for new marketing methods at the point of sale as well. In-house retail media serves as a way of attracting customer attention towards the brand products and helps deliver a better shopping experience in the retail environment. Effective in-store retail media: Qsic helps with making available the best audio advertising solutions that can help boost sales and make the shopping environment more conducive for the customers. The company offers solutions that help in the development of customizable audio and music playlists consisting of licensed songs of the best artists. Through data insights, the best in-store audio solutions are made available that can help promote sales and overall business growth at the retail stores. Following are the features of the in-store detail media services that the company offers:
- Audio messaging solutions
The company through its team of qualified professionals helps create content and audio messages which can serve as the best in-house media tool. With better customer engagement and experience, retail businesses can see significant growth in brand awareness and sales boost.
- Creative ad production
Qsic offers solutions for creative ad creation, production, editing and even marketing in retail stores that are in line with the brand message and needs. They help create the best audio creative ad shoot and content and ensure the management of all the campaigns through a professional creative services team.
- Creative ad management
Apart from launching an ad campaign, the company offers in-store campaign management by tracking its effectiveness. The benefits a brand receives through professional audio services and creative ad creation are analyzed and necessary solutions at a record to improve its overall performance.
- Demand profiling
With the use of an AI-based retail media platform, the company manages the creative ad campaign and optimizes the schedule depending on its overall effectiveness. The company makes sure the audio advertisements created are launched at the proper schedule and the purpose day for various locations to deliver maximum effectiveness.
- Audio optimisation
With the help of a qualified creative team and AI-based tools, the company optimizes the audio campaigns and customizable music playlists which can contribute towards better sales and revenue. New songs are added which are in line with the brand message and identity. The audio advertisement campaigns are optimized for better returns.
Attracting and retaining customer attention at the point of sale is a necessity in the 21st century. Qsic through its various tools and the assistance of a qualified creative team ensures the best customizable music playlist solutions are available for creating the best audio environment for the physical stores. They understand the power of music and therefore deliver solutions for audio integration, management, and optimization. With world-class expertise and AI-based tools, Qsic helps in the transformation of a retail space into a perfect destination that can captivate shoppers, create a unique brand identity through audio-visual marketing, and thereby boost business sales creatively and cost-effectively.
