Every company should strive to boost its brand awareness, which is how aware consumers are of their brand. This is achieved by using a combination of methods, but the goals are always the same: an increased number of consumers who know who you are, more consumers (more revenue) and more referrals. Needless to say, before you start creating a marketing campaign you first need to know what your brand represents and what kind of message you wish to send to the world. Once you have a clear idea about it, you can start designing campaigns. What you also need to be aware of is the fact that effective video marketing, often achieved with the expertise of a corporate video production company, is something that has to play an important role in your marketing strategy.
There are so many different ways that video marketing can help your business grow, from explaining your products and services to showcasing their efficacy or the speed at which you provide them. When it comes to customer acquisition, it’s essential to give people a way to see who you are, what you do, and how you’ll improve their lives. That’s why you need to work with professional video production companies such as video production services Sydney that have the skilled videographers and experience to produce great video content that engages your audience and grows your business. To help you use videos successfully, we’ve created a list of tips you should follow.
There are so many different ways that video marketing can help your business grow, from explaining your products and services to showcasing their efficacy or the speed at which you provide them. When it comes to customer acquisition, it’s essential to give people a way to see who you are, what you do, and how you’ll improve their lives. That’s why you need to work with professional video production companies such as video production services Sydney that have the skilled videographers and experience to produce great video content that engages your audience and grows your business. To help you use videos successfully, we’ve created a list of tips you should follow.
Know your target
For your videos to have the desired impact, you need to know what your audience is interested in, what kind of language they use and what kind of images will reach them. This insight is usually best gained by creating buyer personas, which are 3D-representations of your ideal customers based on existing customer data and/or new market research.
Stand out
People watch more videos than ever and if you want them to remember yours, it really needs to stand out. Try to grab viewers’ attention and create memorable and shareable videos. For instance, you can use a text to speech software to add human-sounding voices to your video in different languages, which helps in taking user engagement to a whole new level. Also, to know what is unique in your industry, you need to watch your competitors’ videos and see what they’re doing and then try to come up with a different idea.
Keep it short
People generally don’t have so much time to watch video material and they will never allocate more than a few minutes to learn about your brand. What is also important is to remember that attention spans are constantly reducing, which means you need to grab viewers’ attention in the first few seconds. You need to highlight the key points about your business, but focus on up to three points. That will prevent you from overwhelming the viewer and they’ll watch your video until the end and, hopefully, react to the call to action.
Keep promoting
Marketers claim that you should follow the 80/20 rule when it comes to the amount of time needed for content creation and promotion. Namely, you’re supposed to spend 20% of your time creating content and 80% promoting it. This ratio may be a bit different now, since there are powerful tools for creation of original video contents, such as this easy-to-use video maker, which allows you to create amazing videos in much less time. Regardless of the time you invest in creating a video, you have to be careful when it comes to choosing where you’re going to promote it. You should try to exploit social media, YouTube, emails and all other channels that allow you to gain access to your existing and potential customers.
Optimization is vital
When you’re done sorting out who you’re talking to and through which channels, you need to think of the devices people will be watching your videos on. It’s estimated that video traffic accounts for more than a half of total mobile data traffic and that this trend is likely to continue. This suggests that you should optimize your videos for different devices. Your video player needs to be responsive, while the size of your video should automatically adjust to fit the screen it’s being viewed on. Since many people watch videos on the go, your videos should be short and feature a strong call to action.
What kinds of video content can you use?
Depending on what you wish to achieve, you can use different types of videos, such as an explainer video, a pre-roll and video blog (vlog). An explainer video introduces people to your product, service of vision. It’s typically under 2 minutes long and it is used to convey the key messages of your brand and encourage viewers to learn more about your company. You might use this type to tell a story about your brand, since people love those and are much more likely to respond.
On the other hand, a pre-roll video is shorter (up to 30 seconds) and appears before a relevant online video as a paid ad. The aim of a pre-roll video is to instill a sense of wonder in your ideal customers, and it features a clickable call to action at the end. Finally, a vlog is a video in which you provide answers to what you think your ideal customers would want the answer to. Typically, a member of staff is filmed providing this answer.
These are just some basic tips you should follow if you want to introduce video content to your marketing campaign and use all the benefits that come with it. Much of it can be done without significant investments, but you might want to turn to professionals if you feel you can’t do it on your own. The most important thing is to start using videos (in case you haven’t been using them) or rethink your strategy if you’re not pleased with the results.
