Whether you are a home consumer or a business that relies on food storage, the ideal option is to buy reusable food storage bags that can add value to storing your food. There are differences between storing the food at home and commercially, however, the ultimate value will be measured in the consumption volume of the food products. Below, we discuss some top food innovations and how they can be applied to your home or business’s storage and consumption success.
The way the product looks increases the consumption appeal
The way a product looks on the shelf will increase the consumption appeal. In stores, the product design is the final convincing factor in the consumer journey. The point of sale and the packaging of the food will influence the final choice among the many other competitors that are also on the shelf.
In a case study on Gressingham Foods in the UK, design changes to pre-package food resulted in a 47% increase in sales without any other marketing support. A few ways brands have been able to succeed with improving a food product’s appeal through food packaging includes:
- Ensuring that there is a compelling visual differentiation from your competitors.
- Ensuring the food packaging taps into the emotions to trigger a desire for the food product.
Things to bear in mind is that the visual impact of the packaging will force the customer to make a split second decision on the quality, contents and value of the packaged food product. For homeowners and small businesses that are looking for an entry-level solution, they can look into food packaging supplies. When it comes to the packaging of your product you want it to be high quality for your business and sustainable so its important to buy the right packaging supplies to ensure protective packaging and affordability all in one. For example if a customer were to order in bulk you would of course need sustainable packaging to ensure through shipping and transit the items do not get damaged through this process.
The way the product is designed can improve people’s consumption behaviour
The way the food product is designed can add more convenience to the consumer’s behaviour. Consumers that recognize this will instantly recognize the added value that the food product can offer. Some examples include:
- The design of corned beef cans. These tend to have peelers that remove the need of a can opener.
- Salt and pepper dispensers with built in grinders. These add value by providing an added freshness when used and is simple to use.
- Freshly sliced bread. While it isn’t new, the convenience that freshly sliced bread offers for people to make food quickly and easily pretty much in any location causes bread to fly off the shelves.
Heinz Ketchup bottle case study
Ketchup manufacturer Heinz was struggling with flat sales during the 1990’s. One of the common frustrations with consumers that had ketchup was that the bottle would often get blockages, forcing people to poke a knife to remove the blockage. Furthermore, getting the ketchup out of the bottom of the bottle was always a challenge, as people would be seen thrusting the bottle up and down to get the ketchup to come out. Some things that made it worse was the little control over how much ketchup was dispensed. More often than not, people would get much more than they desired.
The innovation came when the bottle was turned upside down, made bigger and was made out of a plastic that allowed you to squeeze and control how much ketchup you wanted through the nozzle. This change caused people to use more ketchup and sales increased for Heinz.
Packaging that influences freshness and preservation
One of the biggest improvements in food packaging solutions has been in freshness preservation. Both inside the home and commercially, the shelf life of perishable foods has been extended due to the increased use of vacuum sealer technology and storage methods. Understanding various types of liquid containers is essential for effective food storage, as they can help maintain freshness and prevent spoilage. For example, using vacuum-sealed jars or bottles can significantly enhance the preservation of liquids, ensuring that they remain safe and flavorful for longer periods.
Food storage solutions for more effective supply chain and inventory management
This is another key factor to the success of food consumption. Is the food easy to carry or distribute? Remember that people favour convenience. Some of the most innovative designs have been:
- Poultry and meats that have been sealed in trays or in cans.
- Grain foods that are stored in strongly sealed bags that are easy to carry.
- Dairy products that are easy to store in cooler compartments.
Packaging that is environmentally friendly (eco-friendly designs)
People want to do more to help the environment. More companies are investing in biodegradable packaging or encouraging recycling initiatives with their products. Have a look at your current food packaging solution to see if there are ways you can improve the green factor in your food product.
These innovations have been good for both the home and for commercial businesses that deal with food packaging. Consider these developments and how they can add more convenience to your food storage and consumption habits today!
