TOMS has parterned with the World Wildlife Fund to launch the third collection from the TOMS Animal Initiative – and to also provide financial support to its global conservation efforts, including those dedicated to protecting rhinos.
Founded in 2014 by Heather Mycoskie, TOMS Chief Animal Lover, the TOMS Animal Initiative was set up to drive awareness and provide financial support to a range of global animal conservation efforts.
The WWF has been working to protect rhinos for over 50 years, with strong partnerships from grassroots to governments. Rhinos are fast-facing threat of extinction, due to illegal trade in valuable rhino horn by poachers and the destructive human impact on their habitats. WWF’s conservation efforts have helped double the number of black rhinos in Africa, and established new populations of greater one-horned rhinos in India and Nepal.
“We are so excited to be partnering with WWF to protect threatened species, including rhinos. I’ve always loved these majestic animals and together we can bring attention to the threats rhinos face,” said Heather.
The limited-edition Rhino collection Classics shoes for men, women ($75) and kids ($55) feature a colourful rhino print, and are made with vegan-friendly materials.
In Australia, the TOMS Animal Initiative Rhino collection is available now from Australia Zoo Wildlife Warriors on Queensland’s Sunshine Coast and available nationally online here. The collection can also be purchased at giving shop, Imajine in Melbourne.
With all purchases of the TOMS Animal Initiative collections made through Australia Zoo Wildlife Warriors, proceeds from sales will also go towards Wildlife Warriors and their efforts to help and conserve wildlife, including the Australia Zoo Wildlife Hospital.
As always, for every pair of shoes purchased a new pair of shoes is given to a child in need. One for One. With the TOMS Animal Initiative the lives of people and animals can be improved globally.
