The menswear market doesn’t get as much press as womenswear, but it’s a still a force to be reckoned with. In the US, sales of menswear are expected to grow by 1.9% compared to 1.4% in the womenswear sector. In addition, industry experts are saying men not women are the fastest growing shopping sector, which is an interesting departure from previous decades.
Menswear may have a smaller market share compared to womenswear, but the luxury menswear sector is experiencing strong demand across the industry, driven by the popularity of hip-hop fashion brands promoted by music stars and the availability of top luxury brands for men.
Sports Shoes and Sneakers
Luxury sports shoes are one of the fasted growing sectors, with a 30.2% year on year increase. Top brands such as Givenchy sneakers available in theonline store SSENSE are amazingly popular with fashion-forward men. In fact, SSENSE is a great example of how designer fashion labels are now accessible to anyone with an internet-enabled device. Guys can shop from home and pick up everything they need, from designer footwear to clothing.
Sportswear
Sportswear is another good example of the current trends driving menswear in the global marketplace. The exciting collaboration of Virgil Abloh and Louis Vuitton marked a new change in menswear. In his debut show at Paris Fashion Week in 2018, Abloh’s designs shared catwalk space with a host of designer sneakers, including offerings from Dior. Many buyers were excited by the designs debuted that year, which is indicative of how much men’s fashion choices have changed in recent years.
Streetwear
Streetwear is huge right now. Big brands like Palace Skateboards have found success with limited-edition drops. Luxury brands are increasingly stepping away from the traditional styling of yesteryear. They are becoming more innovative in their designs, experimenting with looks, such as mixing up designer sneakers with shirts or blazers and track pants. Brands such as Aynsley and Ramanandi are great examples of these looks.
The all-white look is also popular, with sartorially savvy men pairing a white tee with white chinos and leather sneakers.
Luxury Bags
Men are also shopping for luxury bags. The luxury bag market is growing by 18% year on year. Men want satchels and bags to carry their gear and bags are longer a woman’s best-kept secret.
Men are not content with buying generic clothing that is practical rather than stylish. Young men, in particular, are showing more interest in fashion. They follow their favorite stars on social media and aspire to wear the same designer labels. They see the crossover between music and fashion with celebrity designers like Kanye West and want the same products in their closet.
Luxury menswear is the future. It’s an investment and many men are snapping up clothing from top brands such as Tom Ford, Burberry, and Gucci. With everything we do now posted online, men want to look just as good as women. They pick their garments knowing their fashion choices will be judged when they post a selfie on Instagram or Facebook.
