Starting a new business or expanding your existing enterprise profile can be a potentially daunting task. You grapple with the various ways in which you can instill a greater sense of esteem into your business without compromising on your bottom line. There are numerous ways in which you can attempt to raise the profile of your business, inter alia by having a social media campaign, or by running promotions or events which highlight your business in the public sector, but one of the simplest ways to inject more esteem into your business is by an office listing that’s on a prestigious street or sector in your city.
Many people and businesses will make assumptions about your business – especially if it’s a start-up with a small virtual team, if your address is a PO Box or something outside of the main business hubs. So how do you give your business the appeal of a prestige address – without spending a lot of money on a bricks and mortar address and office space that may not even be used by your largely virtual team? This is a particularly pressing concern for many start-ups and entrepreneurs who are working with limited capital, but who need to appear to be performing well in order to garner more investors and business.
The answer to this problem is simple: virtual office space.
Many businesses simply aren’t able to operate from a virtual space, whether it’s because the team is too large, or there’s too much work that requires real-life collaboration. There also might be security risks associated with people working from a virtual space. For the teams that are able to use a virtual space it’s a great way to raise the profile of your business and to enjoy the benefits of a physical address, without compromising on the best parts of working virtually. As with every business decision, careful consideration should be paid to your service providers. It is imperative to work with trusted companies who will ensure a consistent high service standard. One such company that should most certainly be considered is Servcorp. Their virtual office solutions can be seen here – servcorp.com.au/en/virtual-offices – if you want to take a look for yourself.
Some of the key benefits to a virtual office include:
1. You’re being environmentally friendly
When you don’t have your entire team jumping in the car or hopping on a bus to travel to a physical office every day it means that you are effectively reducing your carbon footprint and eliminating this impact on the environment. Not only is this a great thing for the planet, but it’s definitely something you can build into your business and make part of your ethos. The focus on being ‘green’ in today’s world is a huge point of interest, and can actually be a key part of consumer decision making.
2. Your team is agile and flexible
Consider how a traditional workplace operates. If you need a position filled, you have to put out a local ad for a local designer/developer/writer/manager to join your team, and then you have to hope that the right person exists in your local area who can come and work with you. This is not a bad thing, necessarily, but imagine a global recruitment situation where you’re not limited by geography at all. A virtual office allows you to hire exactly who you want, wherever they may be and to work with them how you want.
3. Your costs are going to be low
When you’re not spending money on your office building the money can be rerouted into developing your business, attending conferences, investing in new software or training or simply on saving for a new project. The perks of a virtual office are great indeed – and you get the best of both worlds with a virtual space.
