The room is filled with revellers, and in the usual fashion, people engage in the type of chatter common in these establishments. As smartly dressed professionals gather around one of the tables in the space, each one nursing a cocktail of some variety, the convivial atmosphere is an almost deceptive one. This could be any swanky, cool cocktail bar in one of Australia’s booming metropolises.
However, it is simply one of many coworking spaces that dot the Australian business landscape, and while they are socialising, these professionals are taking care of business. Whether working out of Sydney or Melbourne or the smaller Adelaide or Brisbane, you will find that coworking’s multi-functionality allows businesses to maximise their space’s value. In addition to using the more popular Servcorp coworking space, Australians are latching onto other creative organisational spaces that allow professionals to use space in a number of different ways.
Take Advantage Of Talent
One of the main ways to maximise this space is to use it to find and attract top talent. Because of how the office is set up, professionals and businesses can find themselves working among others from diverse industries. For your business, it means you have immediate access to a wide array of talent. More significantly, if you are looking to hire contractors, there is no better place to find suitable hires than the coworking space. In essence, this space cuts out the footwork of recruiting and hiring talent.
Use The Space To Work And Network
Another function of the coworking space is that it primes the pump of social interaction, and simply through placing professionals in proximity to each other. Without the walls of offices and cubicles, people engage each other while at work. These informal conversations grow into more formal networking opportunities that help create the groundwork for other opportunities. Whether chatting at your hot desk or taking a break in the space’s café, there are many opportunities for professionals to engage each other in a meaningful way while at work as opposed to conventional office layouts where professionals leave the space to network.
Form Collaborations
From these informal networking opportunities, many opportunities to connect with others to work on major projects happen in this space. Collaboration is probably one of the best ways to get experience in a certain area, but more significantly, raise your business’s profile in both the coworking community and the greater business community. Consider decking out your office with a 2 person desk setup to invite professional collaboration with your team and another.
Meet Mentors
Through networking, collaborating and developing partnerships, business will inevitably seek and find valuable mentors. These mentors can help your business in a number of ways. Whether being a sounding board for ideas, a place for guidance, or an encyclopaedia of information, mentors can be a valuable resource in helping navigate the often difficult business landscape.
Take Opportunities To Expand
Finally, as your business grows, you are naturally going to want to branch out to other areas. The coworking space’s affordability allows you to test new markets and expand if desired. If working with a large office service provider, you might gain the advantage of reserving space at a much-discounted rate in other locations in Australia or around the world. In essence, the coworking space’s affordability gives businesses a low-cost alternative to expand to other markets.
Making The Most Of Your Space
The professionals in the above scenario could be celebrating winning a new contract. They could be celebrating forging new relationships in the community or celebrating opening a new office in another part of town. Ultimately, the coworking space in Australia gave them the platform to maximise their office to accomplish any of these tasks.
