David Metzke has never had a desire to don the Lycra – but he has regularly envied the hordes of cyclists he saw exercising and enjoying the fresh air on his daily commute to work.
Having suffered from chronic arthritis for much of his adult life, the ability to cycle, let alone walk 100m without constant pain, meant cycling for David was not even an option.
However, all that changed during a trip to Asia in 2012 when David saw electric bikes and decided to ‘have a go’.
“It was only then that I realised that the pedal assistance allowed the rider to still pedal, but with limited impact on the joints,” David said.
“I was really surprised. I had thought that I wouldn’t have to do anything, but you do pedal – the bike just assists you to stay at an easy speed, even up hills and against headwinds.”
David, together with his wife Naomi Dyson, had always dreamed of owning his own business, and with a redundancy looming in his 10-year auto industry career, the timing was perfect.
Upon returning from China the couple undertook extensive market research and found there was a gap in the market.
“Australia had recently updated their laws in line with Europe, meaning bikes with pedal assistance up to 250 watts were legal,” David said.
“While there were some businesses who were importing European-branded bikes, there was a lack of Australian-designed electric bikes.”
The opportunity to move to a greener mode of transport and be at the forefront of e-bikes in Australia was too great to miss, so the couple designed a range of e-bikes tailored to suit the Australian market.
After introducing the products one container at a time throughout 2013, Dyson Bikes officially launched early this year.
Naomi, who has a marketing background, said they opted for an online business to ensure they could keep costs to a minimum and make their bikes available to the wider Australian market.
The Dyson Bikes range of e-bikes includes:
- The Hard Tail – with a satin black finish and minimalist frame design, the Hard Tail (RRP $1790) is designed to suit Australia’s urban market and is suitable for all ages.
- The Dyson ‘Folding’ range of e-bikes marks the beginning of a new era for commuters or apartment dwellers burdened with limited storage. Featuring a satin black or ‘look at me’ orange finish with minimalist frame design, the folding range comes in 26-inch, 24-speed (RRP $1690) or seven-speed (RRP $1390).
- The ‘Folding’ range also includes a smaller 20-inch e-bike (RRP $1390) that is perfect for those with restricted mobility and/or about to take the caravan around Australia.
Dyson Bikes e-bikes cost just 15-20c to charge and takes about four hours, with each charge lasting between 50-80km dependant on the style of bike.
“For commuters they’re a huge money (and time) saver,” David said.
“As well as benefiting the environment, e-bike riders no longer have to waste hours sitting in traffic or endure standing on crowded public transport.
“Most importantly, e-bikes are fun to ride and because there is no need for Lycra, enable you to get to work as refreshed as when you left home.”
All Dyson Bikes e-bikes come with a full 12-month warranty and are designed to meet Australian regulations. Dyson Bikes are available online at www.dysonbikes.com.au.