Whether your business needs are small or grandiose, to stay in the game in the modern, high-tech world your website needs to perform well in local search, and for that to happen your website and your outreach needs to be optimised to get local rankings and results. One of the benefits of using such sites is that they are affordable. Most 먹튀검증 mtkakao.com websites provide free trials, so you can try them before signing up. If you know anyone who has used such a website before, ask them for insights and opinions about the best sites. This makes it easy to identify the most ideal and reputable websites quickly.
In this post, we’ll be taking a look at some ideas to get your business website performing well when it comes to local search and ranking high in the search engines.
Let’s First Look At Some Stats On Local SEO
Just to confirm how important it is to the success of your business, here are just a few stats to show you why local SEO is key:
- 86% of people use the internet to find a local business
- A third of people search for local businesses online at least once per week
- 73% of online shopper activity involves local search
- Almost half of all searches on Google in Australia are focused on local search
- 61% of local searches result in a purchase within 2 hours
So, let’s get started to the fundamental ways of increasing the local search for your business:
#1 Research Your Keywords
As an area-based business, the keywords you target really need to include your local area so customers can find you.
If you run a seafood restaurant in Sydney, then you’ll be aiming for keywords like “Sydney seafood restaurants”. In this example, when optimising your keywords for SEO Sydney should be a word you focus on including.
For a convenience store in Perth, target phrases like “convenience stores Perth” as your main keyword phrase.
The more competitive the keyword, the harder it can be to rank for it, but more specific “long tail” keywords can be much easier.
It’s important to understand the language people use when they search locally for a business like yours. This will help you find the right keywords to target.
Use a tool like such as Google Keyword Planner to help you find keyword phrases that get traffic and create a spreadsheet with all the keywords you find. Narrow things down by including your location.
#2 Optimise Your Site and Content
A sure-fire way to draw free organic search engine traffic to your site is to regularly update it with content. It’s great for SEO as well as the customer experience.
So, how do you optimise your content for local search?
Add relevant content to your site, such as blogging regularly, and use the keywords you researched within that content.
Don’t “keyword stuff” though. That doesn’t work. Just add the keywords here and there where they fit in naturally with what you’re writing about.
Your “Contact” and “About” pages are important as well, and present great opportunities to add keywords that’ll help boost your site in local search.
Include your business name, address and phone number, and also embed a geo sitemap.
#3 Get Your Business On Google Local
For this, you’ll want to add your business to “Google My Business”. These are the detailed listings you see show up on the right-hand side of your screen, offering up information on the business, location, opening hours, and a Google Map pinpointing where the business is.
Sometimes they’ll show up in a separate section at the top (just below the ads) when doing local searches.
Google My Business can be very powerful, so you’ll want to set it up. Here are the basic steps involved:
- Navigate to Google My Business
- Click on Get On Google
- In the search box enter your business name and address
- Either select or add your business
- Verify your business with the PIN Google sends you
- Lastly, confirm your business
#4 Create Or Claim Your Local Listings
We’ve spoken about Google above, but you’ll want to create or claim your local business listings wherever you can.
This includes review websites, local business directories, Bing, Yahoo Local.
Each of these listings is a citation for your business, which means your business is being mentioned online. Citations are great for boosting your Google rankings.
#5 Local Outreach
According to Artofwarseo.com, “Reach out to local blogs relevant to your business and see if they’d be willing to write a piece on your business and link back to your site. Or even just include a backlink to your site within their relevant content.”
You could also try guest posting for these blogs, which again will include a backlink to your business website.
Likely you’ll get some traffic from these guest posts, and the backlinks are great for your local SEO as well.
The more high-quality content you have on your website, the more often other websites will naturally link back to you too.
