Now, who doesn’t like a good brand? Be as it may, we are often marveled by the ingenuity put in when creating some brands. How some brands continue to impact the lives of the people is still something that is worth pondering about. The life of any company is solely dependent on its brand name. For decades, you’ve seen brands come and go but there are brands that have sailed through the elements; tough competition, downturns, and the opinions of peer groups. These are but some of the factors that jeopardize a brand’s survival. But there’s a good reason why some brands, though not as popular, are still around and doing well. Below are humble brands that never get out of style:
1. ULA Equipment
This company was founded by one, Brian Frankle back in 2001. The inspiration to start the company was after he had had a bad experience with the backpack he was using at the time while hiking the Pacific West Trails. He became determined to create hiking bags that were more durable, lighter, and that could cater to the needs of average hikers.
As you may be aware, the Pacific West Trail is among the most raggedy hiking trails in the world. This means that you not only need to pack light but you also need hiking equipment that is specifically designed for such environments. While it might seem easy and more convenient to go for your favorite brand, choosing a backpack that caters to your needs is of utmost importance. Now, since 2001, ULA equipment’s approach has been to provide its clients with just that. The reason why you may not have had the pleasure to be exposed to ULA equipment and products is perhaps because of their small approach to business. This is what has helped the brand remain customer-oriented focusing mainly on producing quality products.
2. Givenchy
This is a French brand mainly dealing with accessories, cosmetic products, and clothing. The company was founded back in 1952 by a French designer known as Hubert de Givenchy. He was later succeeded by John Galliano after his retirement in 1995. Some of the company’s products have since gained popularity despite its humble beginnings. The perfumes especially, have over time gained the attention of popular celebrities such as Elizabeth Taylor, Madonna, Penelope Cruz, and Joely Richardson to mention but a few.
3. Vitol
There’s a good reason why Vitol is not a household name. The thing is, the company is involved in oil storage, refining, and oil distribution but nowhere in the brand name will you see the mention of the word oil. The brand name is not glitzy or popular, but they deliver! This branding strategy has been used by various companies and unfortunately, for lack of originality, they didn’t make it. This is one of the main reasons why it’s important to put a lot of thought into your brand name. Among the factors you need to consider when branding your business or company include:
- Choosing a name that sticks (like Vitol)
- A name that translates well with the visuals
- A name that can be protected and claimed
- A name that will accomplish the objectives of your brand
4. Levi’s
Fewer brands are as influential as Levi’s. This is a brand that has been in the market for ages. The company was founded in 1853 by Levi Strauss. He was a German immigrant who saw great potential in the San Francisco market. As you can see, since 1853, the company has undergone major transformations in its management and its products as well. It was until the 1910s and 1960s when the company gained popularity though its products were mostly confined to the western parts of the United States at the time.
Ever since Levi’s has become the world’s largest manufacturer of pants featuring some of the most comfortable jeans wear. According to popular tabloids, they are amongst the best items of clothing ranging from casual to leisurewear. Today, Levi’s Strauss & Co. is producing convenient clothes that are not only meaningful when worn but also satisfying.The most iconic brands did not start big. It was through humble beginnings, hard work, and perseverance. But to align your business with the current trends, you must realize the importance of strategic marketing when it comes to promoting your brand. The above humble brands should set a perfect example of companies that started small and grew to become the most iconic brands of our time.
