As a business owner, your digital channels are your most important resources. From your business’s website and social media profiles to your ranking on search engines, these virtual assets are what make your company accessible to new and existing customers. Since the beginning of the COVID-19 pandemic, there has been a lot of pressure on businesses to optimize their online channels in order to keep their operations running smoothly. Since many brick-and-mortar stores have had to close due to the pandemic, online sales have become a lifeline for business owners.
In order to improve the performance of your online store, you need the right tools and techniques. The content on your business’s website isn’t the only content that can affect your company. Even if your business is already highly visible online and utilizing SEO strategies, it’s important that your brand is being portrayed positively online. A positive online reputation plays a huge role in the success of your business because customers take the opinions of others into account when deciding whether to patronize an online business. The following are some great tips and tools for deploying SEO and online reputation management techniques to improve your business’s image and performance online.
What is ORM?
Online reputation management, or ORM, is a collection of marketing strategies used to improve and protect a brand’s online image. When considering how to manage your online reputation, keep in mind that it encompasses not only online reviews and comments but also your social media presence. When your brand has a positive reputation online, it leads to stronger customer relationships and increased sales. While there’s no way to fully control the way your brand is perceived online, there are techniques to help you create the most positive online presence possible. The best way to implement ORM strategies is to work with experienced marketing professionals. When your brand has a positive reputation online, it leads to stronger customer relationships and increased sales. While there’s no way to fully control the way your brand is perceived online, there are techniques to help you create the most positive online presence possible. The best way to implement ORM strategies is to work with experienced marketing professionals.
LinkGraph is a digital marketing firm that has years of experience working with brands of all sizes to help them grow their operations with their digital tools. The team at LinkGraph specializes in online reputation management, SEO, and content marketing. They take an individualized approach with their clients to create uniquely configured SEO reputation management campaigns that are highly effective. Their digital marketing experts understand how negative comments and bad reviews can impact your business, and they work with you one-on-one to determine the best course of action to push down this negative content. LinkGraph utilizes unique tools and the latest technology to efficiently repair your business’s online reputation.
Monitoring Search Results
One of the main techniques that online reputation management firms perform is search engine results page (SERP) monitoring. By monitoring the results that populate for search terms that are related to your business, they can quickly identify negative results in order to target them and push them down the SERP. They are also able to pinpoint all of the positive results and increase their visibility. This tactic can be integrated into your ORM campaign either through automation or actual reputation managers. Regardless, it’s a great way to promote positive content on SERPs when potential customers search for your business.
Social Media Management
Your business’s social media channels are integral to your operations. Modern businesses are doing themselves a disservice if they aren’t utilizing all of the social media networks that are available to them. Even if you do have social media accounts on all the major platforms, you need to be sure they are optimized in order to expand your brand’s visibility. ORM can also help you transform your social media and brand perception on all the major social media sites. Negative content about your brand on social media has a huge influence on potential customers. Because we spend so much time on social media, it’s where customers are most likely to find information about your brand, even if they aren’t actively searching for it. This is why it’s so important to include social media management in your ORM efforts.
