Logos are the most powerful visual representative element of a business, which helps a brand stand out from the competition, establishes a robust brand identity, and gives the business a trustworthy and professional lookout. A well-designed logo with the help of expert graphic designers can, therefore, make or break the entire business game.
How?
Although it’s just a monogram, it is the first communication between your brand and the customers. This is why various minor elements and logo design principles affect the overall view of your logo, with Negative Space in Logo Designing being one of the most critical aspects that need to be considered to have a strong monogram.
What is Negative Space in Logo Design?
Whenever we study the basics of logo design, the first thing that logo design experts in Melbourne often explain is the ideal combination of text and objects in the logo. They must depict a meaningful message that helps convey the brand, its deliverables and its message.
Negative Space is also the combination of the space, objects and text that helps design an impactful element, conveying the business goals. Instead of digging into the theories, let’s understand negative space with an example!
FedEx Logo- The Best Example to Understand Negative Space in Logo Design
If you go through the worldwide renowned FedEx logo design, there’s nothing much in it. It’s simply the best use of text, font, colours and their placements.
Coming to our negative space point- Between E and X, you can see a white arrow, which is the negative space in the logo design. It’s simply the unused space of the canvas, but it plays a significant role in the overall design.
FedEx is known for its express deliveries, and this arrow depicts speed and accuracy, highlighting the brand’s mission, vision and values.
Ohkay! This is not it!
Not only FedEx but Nike Logo also has a negative space!
Nike Logo- Wing within the Letter “N”!
The wink in the letter N is the negative space of this logo, symbolising victory and speed, the essential elements for athletes to which the brand caters.
Interesting!
But how to use negative space for your brand’s logo?
Although it is an art which only a professional logo designer in Melbourne can only deliver. But still, there are some tips and tricks to the “How to” answer, which will help you with a clear and better understanding!
Let’s get into the much-awaited details now!
Steps to Utilise the Negative Space in Melbourne Logo Design
Begin with a Strong Logo Concept
If you think logo designing is a 30-minute job, then mate, wait! You first need to understand that logo designing is all about the back work-which is a logo design concept, design and other elements!
Logo Design Concepts are merely the ideas which help you reflect your brand. To develop strong logo design concepts, brainstorm different designs from the same industry, and list your business or brand’s values and the idea you want to give your customers when they view your logo.
Now once you have the list of these mentioned details ready, you’re all set to move to the next step-
Select the Contrasting Colours
To let the negative space speck, you must have a perfect contrasting colour combination that makes the unused space noticeable. For example – negative space in the black and white logo (just like in Nike) is more clearly visible when compared to the logo design in the same colours, as the attached image depicts.
Simple Design Wins the Game
Using too many elements or objects in a logo design leaves no space for negative design, as in a stuffed design, various elements confuse the viewers. However, a simple design wins the game, as it helps the viewer easily focus on the brand name or the element, allowing negative space to stand out. Also, a simple logo is more memorable and scalable when compared to the stuffed logo designs.
Test your Logo in Different Sizes
Now that we are all sorted with the concept, colours and elements, the last step is optimising the rendering of the logo design in Melbourne. Negative space may look different in different sizes, and a logo designed in Melbourne ensures that negative space maintains its effectiveness in all sizes, be it on paper or the screen.
Conclusion:
As we have already discussed, negative space is just the combination and placement of text, objects and elements, which helps with an effective unused space that speaks for the brand itself.
Suppose you are aiming for a flourishing business in Melbourne. In that case, different elements related to the industry or location can be used in the logo’s negative space to reflect its relatability with the location or target audience. However, a professional logo designer’s eye in Melbourne must utilise the negative space in logo design.
If you think your brand’s visual elements have much to convey, professional logo designers in Melbourne at BrandVillage can help you with the details. Experts at this award-winning designing firm have helped flourish 500+ businesses in Melbourne, and yours can be the next!
Schedule your appointment with the logo design professional in Melbourne now for the best logo designs.
