There are various types of events organized for different purposes. Some aim to collect donations for charity, some are for profit and entertainment, and others are for raising awareness about certain issues.
Regardless of the type of event, no organizer wants to suffer losses because they didn’t sell enough tickets. There are sponsors for these events, of course, but most of the money comes via ticket sales. Here are a few tips on how to increase ticket sales for any event.
Sell Tickets Online
One of the best ways of increasing ticket sales is to sell them online. More and more people nowadays are using their smartphones for online shopping. This commercial trend is on the rise, and you can tap into it to increase your ticket sales. Use an app or a mobile-friendly website where your tickets will be readily available.
Create Scarcity
It is a well-known fact that people are attracted to what they cannot have. If you make people believe that your tickets are in limited supply or difficult to acquire, especially the premium ones, like VIP tickets or front seat tickets, you are sure to increase the sales substantially. You can create an illusion of scarcity in two ways:
Limited Quantity
If you make it known that there is a limited number of tickets left, those who are still on the fence will be forced to make up their mind and make the purchase. You can also set limited early bird tickets to entice more people to come to the event.
Time Limit
Set a time limit where customers can buy tickets will also help in increasing sales. However, the closing time of the tickets must be clearly stated for the customers.
Referral Programs
Many businesses have referral programs that offer added advantages to customers who invite others to the event. If you offer a similar referral program for your customers, you will increase your chances of selling more tickets. Your event speakers or special guests can also be given referral codes.
Use a Ticketing Site
Online ticketing sites make event tickets easily accessible for interested parties. Collaborating with a ticketing website is a great idea as everything will be taken care of by professionals, so you won’t have to worry about selling the tickets. The event promoters at https://www.ticketfairy.com/ advise organizers to choose a platform that employs smart marketing strategies to increase ticket sales exponentially. Using a ticketing site is strongly recommended right now in the COVID-19 pandemic, as it allows your attendees to buy their tickets online, thereby avoiding long queues and following social distancing rules.
Email Drip Campaigns
Sending out a series of well-timed emails to your prospective attendees is another way of increasing sales; this also works well with existing customers. Targeting customers who have attended previous events that you organized or the list of prospective customers drawn up by your sales and marketing department will increase your chances of selling out all the tickets.
Promote the Event on Your Website
Most organizations that plan events have their own channels and websites where they promote their events and showcase their work. If you are working with a ticketing site, add their link on the site so your customers would know where to buy the tickets. Selling tickets on the website itself is another good option that will increase sales.
Share on Social Media
Sharing on social media creates awareness about the event, which in turn, increases sales. There are several ways you can draw people’s attention to your event on social media:
Share Photos of Previous Events
Re-share photographs and videos of the attendees of previous events that you have organized and make sure you tag them; this will make them feel special, which will encourage them to attend the upcoming event.
Hold Contests
Create and hold interesting and relevant contests that are easy to partake in. Offer attractive prizes and, at times, even free tickets. Contests will make your event more popular and encourage people to buy tickets.
Promos
In addition to promoting the event on your website, you can also provide incentives to other businesses and influencers to post links to your event on their sites. Make sure you carefully choose influencers who have a strong audience base that you can tap into.
Tap your speakers’ audience
Your guest speakers have their own audience and following, so don’t hesitate to ask them to post messages and links on their sites and channels to promote the event and increase sales. The speakers can also be tagged in the posts on your social media accounts.
As you can see, there are many ways to make your event a grand success and sell out all the tickets. Use these tips and tricks together to create a foolproof plan and increase your chances of selling more tickets. Make sure to promote your event on social media, collaborate with relevant and popular guest speakers, use a reputable ticketing platform, and find partners who are willing to sponsor the event.
