Once upon a time, social media was all about entertainment and connecting people now it is a place for your business as well. Today, you can promote your business with the help of a wide range of audience and more opportunities and a new way to explore. Instagram can help you in making everything possible. If you have not tried Instagram stories for your business you are missing a big thing right now. Instagram stories are fun and creative and also help you in growing your engagement or building awareness. You can even drive sales with the help of this social media app.
Today, we will help you in how you can use Instagram for your business which can help you to gain wider reach and even your brand can get instagram followers on their business account.
But first, Why are Instagram stories a powerful tool for business?
Instagram is a powerful social media tool because today, billions of users are active on this app. It can build a strong connection if you are starting a business. With minimal post-production on your feed, you can still use the platform to tell people about your business every day with their stories. Instagram stories have evolved in the last few years and now it is introducing engagement boosting features and great conversions. This is the right platform to grow your business and to gain wide reach and get popular on Instagram.
- Plan your Instagram stories content – Instagram stories are on the top of the homepage feed on Instagram. You can post pictures and 15-sec videos on Instagram stories which will be there for 24 hours and after that, they will be removed but you can save them in your highlights if you wish to keep them for a longer period. You can tell your brand story through Instagram videos like what your business is about, who are the faces behind your brand, you can show how you create the products of your brand so that the audience can rely on and trust your authenticity.
- Influencers for your story- Instagram users who have a large number of following and who have an influence on a lot of people. These influencers can help you by telling people about your product. You have to understand which influencer fits your brand by their language and style, how they can be beneficial for your business and how they interact with their audience. This can help them too, as a cross-promotion? Where they promote your brand and you promote them by tagging them. In this way, you can gain wide reach and get popular on Instagram.
- Sharing the customer’s photo on stories – Many brands share their customer tagged pictures on their story or just share what their customers feel about their product. This can help you in building an audience who believes that you can connect to them and communicate to them. Reply to their comments or messages which will help them in believing your authenticity and you can gain their trust. This also helps you to gain wide reach and you can even buy real and active instagram followers.
- Use Interactive elements – ‘Ask me anything ‘this and that’ poll are fun and make your Instagram stories more interactive. It encourages your engagement rate and the fun element can be registered in your audience mind. This will make them go back to your profile or they will check your every story to check if you have posted something fun? Relatable.
- Ads on your story – One more thing which makes Instagram better for marketing and promotion is the fact that you can run ads on your stories. Many brands use that with unique videos and photos and formats by keeping in mind what can attract their audience’s attention the most. Paid story ads are a brilliant way to create a brand presence. Creative ad story ideas not only helps you with better social media engagement but also, helps you to get popular on Instagram and gain wide reach on Instagram.
Today, Instagram is focusing on stories and how they can enhance them to make them bigger than ever. Instagram is a big platform today for everyone and especially, for the people who are running their business. The clicks can help you in so many ways that you will be astonished yet delighted. Technology has made your hustle less but strategies and knowledge over social media can help you in wonderful ways.
You may have a tight budget but with an online presence, you can make it bigger. Using the feature in every different possible way helps you in building your presence. So, use the social media app to enhance your brand and make it better than ever on a platform where you can reach every single person.
