The LinkedIn platform is a specific type of social network. On the one hand, the web resource has all the features inherent in such sites (availability of photos and publications, opportunities for communication), but on the other hand, the social network has several unique characteristics. They are provided with professional guidance. LinkedIn can be safely called a virtual business center, where everyone can find valuable information in a certain field, as well as get new opportunities to build a career or develop a business.
Each of the users has the opportunity not only to view certain data but also to create it independently. Posts can be written for a variety of purposes, including attracting customers, supporters, and experts in a particular niche. In any case, it is worth making an effort to make it interesting and attention-grabbing. In the prepared article, we will tell you how to do it and what to consider in the creation process.
What Are the Criteria for Engaging Content on LINKEDIN?
According to the statistics department of the social network, the number of existing participants is more than 950 million worldwide. Most of these people actively maintain profiles and periodically publish certain information.
Under such conditions, it is not so easy to create material that will attract attention. However, the task can be made easier. To do this, you only need to familiarize yourself with the main criteria that must be met by the content on this social network. Here are the main ones:
- Authentic opinion: Today’s users value a unique opinion and a personal view of a particular situation. This allows them to understand how open and honest a person is with their audience. If the content is authentic, it automatically increases the credibility of the author and helps to establish meaningful connections. You should not be afraid that someone will not like this opinion, because all participants hold different views. This means that among the readers there will be those who will support the position.
- Benefits to Readers: This is another important content creation principle on LinkedIn that promotes high levels of user engagement. Its essence is to provide readers with not just interesting, but also valuable content that will help solve a certain problem or close a query. For example, it can be certain instructions, advice, secrets of performing certain actions, as well as reflections that can become the subject of discussions.
- Relevance: Finally, the third criterion of Engaging Content on LinkedIn is relevance to the interests and needs of the audience.For instance, consider a post explaining how efficient shipping services can significantly impact a business’s international reach and customer satisfaction. It should provide explanations for certain situations, answers to current questions, and a basis for thinking about certain events.
Taking into account all these criteria, it is possible to create truly Engaging Content that will promote a high level of activity and provide the expected result.
Hire a content writer to get quality content and attract more business. With their expertise, you can ensure that the brand’s message is communicated effectively. Utilizing a skilled professional can enable you to acquire organic traffic as well.
What types of content can you create on LinkedIn?
The social network provides many opportunities for development and obtaining useful information. This explains the fact that visits to the platform are constantly increasing. According to Statista, 69% of Americans check their LinkedIn profile every day. All these users are usually interested in various types of content that are published on the social network.
Survey for Participants
One of the content formats is publications in which the author asks for the opinion of the readers. Polling is a useful tool because it allows you to liven up the community and also learn valuable information that will be useful in the future. Modern users are not afraid to express their opinions on various issues, so the level of activity is likely to be high.
Slide Show or Carousel
This type of content has recently become popular among authors, as it provides an amazing result. The reason for this is the interactive format, which allows you to present information in the original format. When creating this type of content, you need to take into account that the slides are created in the form of PDF files.
A Classic Post
This is the most common and easiest form of presenting Engaging Content on LinkedIn. It is an ordinary text in which the author reveals a certain topic. It can be a presentation of one’s opinion, an overview of the situation, a story about a certain tool or process, tips, announcements of various events, and other types of content. For such publications to attract attention, you need to follow certain tips.
What Secrets Will Help Create Engaging Content on LINKEDIN?
Almost every user of the social network knows about the general requirements and registration rules. However, many are interested in effective tips that help create really interesting and relevant content. We offer to learn about some of the best of them.
Clear Message Formation for Readers
To create an interesting publication that will ensure the achievement of the goal, you need to think about the main idea in advance. It should appear in all parts of the content. Along with this, it is important not to forget about balance. It is not necessary to start each sentence with the same phrase.
It is essential to present this idea through a multifaceted vision and description of the main aspects. If you want to link it to another theme as well, then you can make smooth transitions. However, you should not overload the post with a lot of opinions, because the reader can easily lose the main line.
Additionally, keep in mind that LinkedIn has a diverse audience, including students. Therefore, crafting engaging content is crucial to prevent any adverse effects on students.
Ease of Reading and Flexibility of Structure
Most readers refuse to read content that has a solid format without highlighting key points and specific sections. That is why, in the process of creating any publication, it is important to provide a clear structure in which each sentence and paragraph are logically connected and highlighted as separate blocks.
Emojis will help improve perception and make content easy to read. Interactive elements dilute the official business style and increase attention. In addition, do not forget about an effective call to action. It is the final part that encourages activity.
Adding Visual Components
Interesting illustrations are another element that will help draw attention to your LinkedIn post. You can create visual content in different ways. It can be a regular image that matches the theme, a photo taken by the author, or a screenshot of the screen. In any case, this element must be of good quality to evoke only positive emotions from viewing. “Adding visuals to your LinkedIn post impacts the impressions, which can become succesfull leads” add Michał Kierul, CEO of Intechhouse
Use of Special Marks
This point is about hashtags that can be placed in a post. They are individual short words that have a small font and are usually placed at the bottom of the publication. Such markings are necessary so that users can find a post on the desired topic. That is why you need to use keywords for your topic to create hashtags.
Creating an Effective Phrase to Attract Attention
Experienced authors also advise adding a catchy phrase to publications that immediately attracts the attention of readers. You can place it at the beginning of the content. The phrase should be highlighted in a certain way so that users understand what exactly you are emphasizing.
Conclusions
Creating Engaging Content on LinkedIn can seem like quite a difficult task because there are so many different posts on the social network. However, even under such conditions, it is possible to create posts that attract attention and generate a high level of activity. To do this, you need to follow 3 main criteria that the content must meet and be guided by effective tips. These include structuring content, adding visual content, creating a clear message for readers, using hashtags, infographics and other recommendations.
