The rise of artificial intelligence (AI) has emerged across different sectors in different ways. From chatbots to personal assistants, artificial intelligence is everywhere. It gives marketers a newer, faster, and improved way to create content. But what about its impact on the world of SEO? Search engines like Google and Bing continuously upgrade their algorithms to deliver more appropriate results, and AI has no doubt had its impact.
But have you ever wondered how AI will impact your SEO rankings? Today we’re going to dig into some of the negative and positive effects that AI has on SEO and content creation.
What is AI-generated content?
AI-generated content is a form of content that is generated with the help of artificial intelligence or computer bots. It usually includes artificial intelligence, machine learning, and NLP (natural language processing) technologies via AI content tools to generate long-form content like blogs, articles, landing pages, and marketing copies, along with short-form content such as ad copy, product descriptions, social media captions and more. It operates with prompts that a human gives instructions to produce an output.
Some of the most widely used AI content writing tools include:
- ChatGPT
- Jasper
- Copy.ai
- Writesonic
Businesses with limited marketing budgets are increasingly using these technologies to generate content at a fraction of the expense of engaging SEO professionals and copywriters. While AI tools have grown in popularity, they are only one aspect of the larger AI content landscape, including various AI writing tools designed to meet various content creation demands.
Major Pros and Cons of Using AI-generated content for SEO
The arrival of AI for digital marketing offers a range of benefits, from content creation to keyword research, but it also has its negative aspects. Here are some major pros and cons you don’t know about using bot content.
Pros of AI-generated content for SEO
- AI-generated content can save you time and money for sure. As we all know, creating high-quality and compelling content can be challenging, time-consuming, and costly. AI-generated content can deliver content faster and more effectively—all you need to do is give a keyword prompt, and AI will do it for you. In that way, AI can make your task simpler and easy.
- AI-drafted content can produce more content according to your requirements. Content is king in SEO as it can assist you in targeting more relevant keywords and terms for additional value to your audience, making your business more credible and visible on the SERP dashboard. Because AI-generated content may develop several variations of an identical topic or produce content on new topics based on your keywords, it can help you generate more content than you could traditionally.
- The use of bot content can enhance your creativity and diversity. Developing new and original ideas for your content might be difficult, particularly if you regularly write about the same subject. AI-generated content can assist you in overcoming writer’s block by recommending different approaches, views, or forms for your material. AI-generated content may additionally assist you in varying your content by producing a variety of content kinds, such as blog entries, social media posts, headlines, captions, summaries, and so on. A solid social media strategy will also help you to engage your target audience and represents your business brand.
Cons of AI-generated content
On the other hand, AI-generated content has some downfalls, too. A few of them are:
- The most significant drawback of using AI-generated content for SEO is its lack of quality and accuracy. AI-powered systems are smart enough, but they still need to be improved. AI-generated content may contain many grammatical errors, spelling mistakes, inappropriate fact-based information, or several logical inconsistencies. Moreover, these errors can adversely influence the online reputation and visibility of the websites and their ranking on search engines.
- AI-generated content can be unethical and poor in quality. AI-generated SEO content can raise ethical and legal consequences when you don’t disclose that an AI system is used for content creation. Using AI content without proper attribution for your website or other SEO activities can breach the original authors’ property and IP rights. It also has the potential to damage customer trust and loyalty if poorly implemented.
- AI-generated content can be inappropriate and not updated as per SEO guidelines. However, artificial intelligence systems can produce content for SEO that is truly based on the search terms and prompts you to search on the web. But they need to recognise the actual context, intent, and emotion behind the content. Sometimes, AI-powered systems craft content that goes off the topic to your website or web page’s objective. AI-generated content can also be unengaging or boring to your audience, lacking personality, voice, or tone.
The Negative Impact of AI Content on SEO Activities
One can see the adverse impact of AI-written content when performing on-page and off-page SEO activities. If not used properly, it can hurt SEO in the following ways:
Spammy Content
AI content generators are widely used to create spammy and irrelevant content, such as excessive use of keywords in the content to trick search engine consoles. This type of content is likely to rank in the search engines for a short time. These activities allow Google to take strict action on such websites and restrict them for some time. Here are some tips and tricks that you need to know how to optimise your site for local search.
Poor-quality Content
AI content generators can produce low-quality content that needs to be better written, correct, or unoriginal. This type of content is unlikely to rank well in search engines and may harm your website’s reputation.
Content duplicity
If you add on AI-generated content that is quite similar and already present on the web, this can be rewarded as duplicate content. Leading search engines like Bing and Google restrict websites that produce duplicate and plagiarised content. So, such activities reduce your website searches and hurt your SEO campaign.
Can Google treat AI content?
As a professional content creator, you should remember all search engine guidelines. The answer is yes; Google detects bard content to some extent if it breaches spam guidelines. As per Google’s latest update, The search engine will highly appreciate good-quality and appealing content. But, if a content creator uses an AI tool like Chat GPT and still has high-quality metrics, it is considered good content, and Google will pass it and rank it.
This underscores whether Google will ever penalise content providers for adopting AI techniques. It all boils down to how imaginative you are. Google may punish published AI content for lacking originality, quality, or a user-friendly approach. On the other hand, a content creator can use AI to help increase content quality.
Tips for Implementing AI for SEO
To get effective SEO results, using artificial intelligence-powered systems wisely is best. Here are some of the best tips to incorporate AI for SEO and content creation:
- Use artificial intelligence systems as a supplement, not a replacement. You should use AI-generated content to get better ideas, recommendations, and outlines for your content rather than post it as it is. Moreover, you should always review, edit, and proof the entire AI-driven content before publishing it.
- Use artificial intelligence-generated content with caution and transparency. When employing AI-generated content for SEO, you need always be cautious and responsible. When releasing AI-generated material on your website or web page, you should always validate its quality and correctness. You should also always state that an AI system created your material and give credit or reference to your AI-generated content’s original authors or sources.
- Use AI-generated content with genuine creativity, as you should always try to make your AI-crafted content more creative and add input, feedback, or opinion. You should also use different forms of AI content for several platforms.
AI content can be beneficial for SEO and can produce great results, but it is super-important to use it carefully. Using AI content for SEO can be tricky as it saves time and cost by degrading your website’s online presence and reputation. AI content can be unethical and unengaging sometimes, which may hinder the results that you desire. If you’re looking for expert guidance regarding how to integrate AI into your digital marketing activities, a good SEO agency will be able to help you save time and money by implementing the latest AI tools.
Author Bio
Hi, I am Mike Morleye. As a professional writer, I put together my writing skills to share knowledge on diverse topics in a readable, understandable and appealing format. Follow me back on Facebook, Twitter and LinkedIn.
