A well-designed blog can play a big role in the success of your manufacturing logistics consultancy. With a blog, you can generate more leads for your business using both paid and free methods. Additionally, having a blog can boost conversion rates. In today’s digital world, many clients will want to have a look at your blog before hiring you. It helps them to trust you and it also gives them an overview of the services you offer. Finally, by publishing up to date content on your blog, you increase the trust and loyalty of your clients. This article highlights some tips that can be helpful in building a blog that helps you achieve these benefits.
Start With A Professional Design
One of the major causes of high bounce rates on blogs is poor web design. Thus, be very careful when choosing themes, outlines, and colors for your blog. Preview a number of themes before you buy one for your business. If you don’t have a good eye for designs, hire a professional to do it for you or DIY ask someone to review it. Other design elements you should consider include responsiveness, a professional looking logo, a memorable blog name, speed, and menu items.
Publish Content That Showcases Expertise
Invest in high-quality content that will make readers have confidence in your expertise. Stay up to date with the current happenings in the manufacturing industry and use that to develop new content for your blog. There are different types of content you can publish on your consulting blog. Some of them include articles offering tips and information, news and research findings. Don’t forget case studies. These carry a lot of weight. And you don’t have to do all the writing by yourself. You can do some research and then hire a freelancer to do the rest for you. Just ensure that you give out comprehensive instructions so that you get the right content.
Have A Homepage Clearly Defining What You Do
As soon as a client lands on your homepage, they should immediately know what you have to offer. Don’t make your description too long; a few clear and concise statements will do. Another element that should not be missing on your homepage is a clear call to action button. Use call to action buttons to lead the reader to other pages on your blog. Simplicity is crucial when designing a homepage. A complicated and cluttered home page will not achieve any goal. Finally, have a high quality and bold image for your homepage. A good image can entice blog visitors to keep looking.
Picture, Qualification and Experience
Including these three elements on your blog will make it more professional. Use your real photo on your blog to let visitors know that they are dealing with a real person. Then, besides your photo, write a little about your expertise, qualifications, and experience. Don’t forget to include any certifications and memberships. Advancing your education by pursuing advanced degrees in manufacturing can boost your credibility. And the good thing is that you don’t have to go to school full time to advance your education. You can take your masters in lean manufacturing online.
Provide Your Contact Information
Ensure that visitors can easily contact by displaying your phone number, email address, and make use of contact forms on your site. When you make it hard for people to reach you, they will leave your blog and contact your competitor whose number is clearly displayed on their site. Whenever you change your phone number and email, ensure the same is updated on your blog.
Consider Testimonials
Consider making use of testimonials on your blog to boost credibility. Testimonials can boost the conversion rates on your blog and also lessen the amount of time potential clients take to make decisions. You can display testimonials on your home page, services page, contact page or even create a special page on your blog just for testimonials. Testimonials can be in text or video formats.
Ensure That Navigation Is Easy
Build a blog where clients can move from one page easily. Other than your main menu, you can make navigation easy by interlinking your content and having a functional search feature on your blog.
Work On Your SEO
When your work on your SEO, your content gets ranked high on the search engines and this improves your credibility. There are a number of factors that affect your search engine rankings. Some of them include keywords, content length, backlinks, and internal links among many others. If you don’t have the time to work on all these factors, consider hiring an SEO company to manage your blog.
Link to Your Social Media Pages
Having links to your social media page is another factor that can boost the credibility of your blog. Some clients will visit social media pages to check your reliability and reputation. Therefore, don’t just put those links there. Ensure that your social media pages are active by posting regularly and also taking time to interact with your followers.
Ensure everything is up-to-date
Don’t create a blog, publish a few items and then leave it at that. Keep adding new content and updating the old content as the industry and customer needs changes. When a client browses your blogs and finds out-dated content, they will lose confidence in your services. Updating content regularly also keeps your customers loyal and it is also good for attracting new customers.
To get more visitors on your blog, share your blog’s links on social media and do guest posts on other people’s blogs. Also, boost the conversion rates by combining blogging and email marketing. Develop a newsletter for your business and get people to sign up from your blog. Whenever you publish some new content, let your clients know by sending them an email. By applying the three, blog, social media and email together, you will get more clients and profits. And if you don’t mind paying a little extra, consider a few paid methods.
